The new MacBook Air is oddly named. It’s not the lightest Apple notebook, and it doesn’t have that much in common with previous MacBook Airs. It’s more like a slightly smaller 13-inch MacBook Pro. The good: the Retina display, up to 16 GB of RAM, T2, more than one port (sad that this was not a given), Touch ID without a Touch Bar. The bad: the unreliable keyboard, only two ports (only one when charging), no USB-A, the larger trackpad that’s more susceptible to accidental input, and the $1,199 base price (up from $999, or $899 for the 11-inch). And that doesn’t include the dongles you’ll have to buy to connect the same peripherals. It’s not that the new MacBook Air is a bad buy, but that Apple is completely ignoring a huge part of the market. Apple could make something worth buying for half that price, and customers and developers would be well served by its existence. Why does the mass-market Mac have to be more expensive than the iPad Pro?
The new Mac mini looks great: lots of cores, RAM, ports (including 2x USB-A). Again, the downside is the price: the base configuration is now $799 for an i3, up from $499 for an i5.
I really like what Apple’s done with the iPad Pro: the magnetic pencil, wireless charging, the double-tap gesture, and being able to charge an iPhone from the iPad. At this point, the iPad hardware is so good, but it’s let down by software and inherent limitations of the form factor.
It’s strange that the iPad mini continues to exist in its current (old, relatively expensive) form. And there was no news about the Mac Pro or even a spec-bump for the iMac (last updated in June 2017).
It’s hard for me to get excited about Today at Apple. What I want to hear from retail is how they’re going to fix the Genius Bar.
Previously: Forthcoming MacBook and Mac mini Updates, Mac Sales Down in Q3 2018 Amid a Lack of Updates.
Update (2018-10-30): Dieter Bohn:
The stakes are higher for the MacBook because it has been several years since Apple could legitimately claim to sell the unquestioned best laptop for most people. For half a decade or more, the MacBook Air filled that slot — so much so that it became a running joke. Not only was the MacBook Air the unparalleled king of mass market laptops, for some of that time it also happened to be the best Windows laptop, via Boot Camp.
Those times are long gone. The new lineup of MacBooks haven’t lived up to the Air’s pedigree. The diminutive 12-inch MacBook was (and is) a marvel of miniaturization, but it was too underpowered and overpriced for most people. The same was true for the very first MacBook Air, but the MacBook hasn’t seen the same iterative progress that was applied to the Air. Throw in a controversial keyboard and aggressive lack of ports, and lots of people justifiably took a pass.
MacJournals.com:
Tim Cook’s revelation of an installed base of 100,000,000 Macs is the first time they’ve put a number on that statistic (as opposed to “new to Mac this quarter”) in a long time, maybe a decade, maybe more.
Michael Love:
This is an effing mockery, honestly - they took the one good laptop they had left and brought over all of the bad stuff (thermals, keyboard, confusing ports, etc) from their other ones. I hope Mac sales collapse and they’re forced to reckon with this.
Ilja A. Iwas:
Somebody should tell them that “Butterfly keyboard” is a burnt trademark.
Norbert M. Doerner:
Someone should have also told them that “thinner” nowadays means “irrelevant”. Sigh. Who cares? We need a better keyboard!
Peter Steinberger:
They reused the broken keyboard design? The spacebar of my 2018 MacBook Pro is already starting to fail (that‘s the supposedly fixed keyboard with the extra silicon)
Nick Heer:
This looks like a terrific product — one that I’d be itching to buy to replace my six-year-old Air — but I’m still skeptical of that keyboard. I don’t want to have to leave my only computer in the shop.
Kuba Suder:
13” Retina, T2, Touch ID, no touch bar, Escape key, thin wedge-shaped bottom, 16 GB RAM, USB-C, even 100 g lighter than old Air (!). This is seriously my dream laptop, I’m so happy I waited for it
Jonathan Deutsch:
MacBook Air Notes:
- Looks like a great successor to the MBP "Escape" model (still sold)
- And still selling the old air at the $999 price point
- Function keys and Touch ID, let's get this as an option everywhere!
- Why did they lie about quadrupling the pixels on the display?
When they said quadrupling it would have meant boosting the density of the Mac laptop retina displays. This is the same 2560x1600 display size used in the 13" MacBook Pros. The non-retina is 1440x900, so actual quadrupling would have been 2880x1800.
Phil Dokas:
If the present MacBook and MacBook Air only had their names swapped the entire lineup would make so much more sense.
MB: Default
MBA: A price/performance tradeoff for a smaller machine
MBP: Have at it, power users
Joe Cieplinski:
Macs are literally being made from the scraps of iOS devices now.
Paul Haddad:
The question I keep asking myself, “Buy Mac Mini now or hope that the Mac Pro next year isn’t another trash can?”
Erik Berlin:
MacBook vs. MacBook Air (both upgraded to 512GB SSD for an apples-to-apples comparison).
MacBook Air has:
- faster CPU
- faster GPU
- larger display with IPS
- two Thunderbolt ports
- latest-generation keyboard
- longer battery life
- TouchID
- FaceTime HD camera
- $150 cheaper
Dr. Drang:
Mac sales are down. So if 51% of Mac buyers are new to the Mac, doesn’t that suggest that old Mac users have really slowed down their buying?
Kuba Suder:
Quick spec comparison - MacBook Air / Pro / 12”
Daniel Rubino:
New MacBook Air maxed out with a (squints) dual-core (Y-series?) Core i5 processor, Intel UHD 617, 16GB RAM, 1.5TB is $2,699
Surface Laptop 2 with Core i7 quad-core processor, Intel UHD 620, 16GB RAM and 1TB is also $2,699.
TB3 for MBA; Touchscreen for Laptop 2. Same weight.
Guess that “Apple tax” is still real and even more than “Surface tax”.
I kind of feel that calling your laptop “Air” in 2018 when it weighs 2.75lbs is a bit rich considering many 13-inch laptops are either at that or below (XPS 13 is 2.65lbs).
Acer Swift 5 15-inch is supposed to weigh 2.2lbs.
I feel “Air” better applies to something like the HP Spectre 13t, which is a ridiculous feat of engineering (2.45lbs)
Rich Woods:
Let’s not forget that it’s not just about cores either. Surface Laptop 2 has a full 15W U-series processor. MacBook Air is a 5W Y-series processor, the rebranded Core m5. so yea, the Surface Laptop 2 is a much better value.
Dan Masters:
Apple’s insistence on this keyboard design is indicative of Ive’s unchecked control within the company. They tweaked the “problematic” iPhone 4 design mid-cycle with the Verizon variant; meanwhile, here we are with virtually the same keyboard 3 yrs later.
Sebastiaan de With:
Man this new iPad Pro looks so fantastic. I can’t wait to buy one and then almost never use it like all my previous iPads.
Joe Fabisevich:
The cheapest iPad Pro with a Pencil and a cover (not even the keyboard) is $1,000 before tax…
Brain Hamilton:
For the things that Apple is promoting the iPad for, you need both headphones and a constant source of power. One USB-C port for both is unacceptable.
Apple need to do more to make USB-C a viable ecosystem than make products that use it.
Karissa Bell:
A 1TB iPad Pro w/ cellular, Apple Care, Apple Pencil and Smart Keyboard is actually $2356 (the 15-inch MacBook Pro starts at $2399 by comparison)
Steve Troughton-Smith:
Apple’s specs page is less confident that the new iPad Pros can output 5K than the marketing press release & John Ternus. Do they mean 4K upscaled to 5K displays?
Steve Troughton-Smith:
The new iPad Pros both have 6GB of RAM, according to Xcode (technically the kCoreThemeMemoryClass enum doesn’t map 1:1 but CoreUI only knows about 6GB devices so the iPad must be 6GB if not any prior value)
6GB of RAM is a lot of future-proofing for these iPads. It’s 50% more than before, which was already nowhere near saturated by the apps we use
…actually it looks like not all SKUs are gonna get the 6GB of RAM, and the breakdown might make you mad
Multiple people are telling me that only the 1TB iPad Pros get 6GB RAM. … So that’s a thing.
Hey Apple this would have been a useful piece of information to know before iPad orders went live
Jeff Gamet:
Following the introduction of the new iPad Pro with Face ID and USB-C, Apple added USB-C to 3.5mm headphone and USB-C SD card reader adapters to its online store. That’s a good thing, because the new iPad Pro models don’t include a headphone jack.
Guilherme Rambo:
iOS is ready to tell you that even tho the ports are the same, the technology is not
Joe Fabisevich:
The new iPad Pro scrolljacking sideways is the worst thing Apple shipped today.
Marco Arment:
Interesting: the 11” iPad is the first (and only so far) iPad to NOT have a 4:3 screen aspect ratio.
Maxwell Swadling:
That’s not full size... where is ESC?
Arno Appenzeller:
Wow @AppleSupport in Apple Stores becoming more and more ridiculous. Getting an appointment at Genius Bar is very difficult and then you have to wait 2 weeks for a keyboard replacement.
Store Manager‘s advice was to buy a new MacBook for the wait and then return it
At least after talking to a manager on the Apple Care Hotline they offered me some options.
But still angry that I wasted a 2,5h drive to the AppleStore and that the Store Manager was very unfriendly
Update (2018-10-31): Zac Cichy:
I won’t miss this charging method.
Juli Clover:
Though the MacBook Air is now using a lower power Y-series chip, because the previous-generation MacBook Air was still equipped with a Broadwell chip, the new model is still going to see significant performance improvements. Unfortunately, the performance gain isn’t going to be as impressive as it would have been had Apple stuck with U-series chips.
Horace Dediu:
iPad Pro vs. original iPad. 8.5 years of engineering:
50% thinner
30% lighter
35x faster CPU
1000x faster graphics
5x pixels
25% greater color saturation
50% brighter
5x faster WiFi
23x faster LTEa
16x storage
Dan Masters:
I was thinking that, but they recognised that MacBook Air is a longer-standing (as far as recent memory is concerned), very valuable brand, with fond memories attached to it – hence, they didn’t bother changing them and confusing customers in the process.
Adam Engst:
In its press release, Apple talks about performance only generally, saying “delivering the performance you need for everyday activities like organizing your photos, browsing the Web, creating presentations or viewing and editing videos.” Reading between the lines, that says to me that the new MacBook Air isn’t any faster than the previous model when it comes to pure processing power.
Steve Troughton-Smith:
The first two MacBook Air designs were breakthrough products. Size/weight, then power/performance/design/battery life. Today’s MacBook Air pushes no envelope, and merely exists as a concession to the market. Apple’s portable flagship in this era is the iPad, make no mistake
Steve Troughton-Smith:
It does seem crazy that the iPad hardware team can constantly out-ship the sw team (always designed for next year’s OS), yet Macs are left languishing for 5 years between updates.
Benjamin Mayo:
Weird that the new iPad Pro back camera loses optical image stabilisation and has one less element in its lens.
Rodrigo Araujo:
Yesterday price surges:
MacBook Air: 999 -> 1199 (+20%)
Mac Mini: 499 -> 799 (+60%)
iPad Pro 10.5: 649 -> 799 (+23%)
iPad Pro 12.9: 799 -> 999 (+25%)
This is unreal. I find it hard to believe that only a handful of people are talking about this.
Fraser Speirs:
Even the cellular premium has gone up from +£130 on the 6th gen and 10.5" iPad Pro to +£150 on the new Pros.....
Sam Rutherford:
All told, the “new” MacBook Air is something Apple could have made last year or even in 2016. But it didn’t, and we’ll probably never know why.
Dave Mark:
One tiny announcement at yesterday’s event, that had huge implications to me:
AutoCad has been ported to the iPad Pro.
Previously: Discontinuation of Mac Support for Autodesk Alias and VRED.
Steven Sinofsky:
Some suitably freaked out or annoyed by Apple’s marketing slide on iPad “versus” notebooks. A couple of notes here because I think it is important to consider iPads in the context of the massive shift of where computing happens.
Nick Heer:
Looking beyond that, though, at what is plausibly within reach in the next few years is a culmination of efforts to overhaul the way we think about computers. Apple has, for years, been touting the iPad as the computer of the future — the pioneer in the post-PC era. But the product has not necessarily matched the company’s rhetoric, largely because it’s still trying to grow out of the smartphone-based constraints that are primarily exposed in software; that’s the root of where most of its limitations still lie.
If the scenario I outlined above is, indeed, the way Apple sees the future of this product line, there’s still a long way to go: multitasking isn’t there yet, the keyboard remains an afterthought, an iPad isn’t as information-dense because its controls still need to be touch-friendly, and so on. But there are clues that Apple is very serious about the iPad as a replacement computer. USB-C and the singling-out of external display support is one such indicator, I feel; iOS 11 brought the Dock to the iPad, which makes it feel much faster for switching between apps; and there are some iPad-specific Springboard improvements destined for iOS 13 that ought to shake things up.
Jeremy Burge:
That’s not to say Apple is doing the wrong thing here. USB-A and SD are clearly less important with each year. But the reason the old MBA sold and continues to sell is for the masses who want to just get on with their work for a fair price. Not because of the name or form factor.
Speculation: Apple, 3-4 years ago, decided iPad & iPhone are the future. Macs are a tiny % of the business. So:
- Remove high + low end Macs
- Move to simple premium-only Mac lineup:
- MacBook
- MacBook Pro
- iMac
- iMac Pro
Low-end goes to iOS. High-end can manage w iMac Pro
Update (2018-11-01): Ryan Jones:
100% wrong on MBA popularity. Love Jeremy, but:
1. Cheap
2. Cheap
3. Cheap
4. Cool factor
...
10. Old USB
...
20. SD card slot
...
30. Performance
How Apple got in this Mac situation:
1. iPhone
2. iPad
3. Apple Watch
4. Services
5. There’s only so much attention
6. Macs were doing “fine”
7. 2 1/2 bad big bets: Mac Pro, Touch Bar, USB-C (and MacBook to an extent)
8. Customers spoke up
Ben Brooks:
Apple produced everything I was hoping for in an iPad Pro — except a kickstand, I mean what are they waiting for — and I feel completely ambivalent about upgrading. I’ve not ordered one, and might not for a few days, weeks, months, ever.
Jason Snell:
Apple made a bunch of announcements about the iPad Pro that I could summarize as: “Yes, this is a computer.”
[…]
As someone who has taken to clipping my iPad Pro into a metal shell in order to get a laptop-style feel, I’m fascinated by Apple’s new approach here. I’m going to need to use it in my lap before I decide how I feel, but I’m optimistic? It’s funny that Apple, after going entirely away from the front-and-back case approach in recent iPad generations, has apparently embraced it again with these models. I really like the Smart Cover, though, and I’m going to miss it if these models truly don’t have magnets in the right places to make a simple front cover work.
Jason Snell:
So now there’s a new Air, plus the MacBook, plus the MacBook Escape, plus the 13- and 15-inch MacBook Pro with Touch Bar, and the old $999 MacBook Air is still being sold! The MacBook and Escape didn’t get updated, either. Things are clear as mud.
[…]
So the real question is, why did people keep buying the MacBook Air all this time? Was it that $999 price? Was it the design? The size? The fact that it was the last Apple laptop without the new butterfly keyboard design?
[…]
This is the next-generation Air that I wished Apple had made in 2015. It didn’t then, but here it is now.
Juli Clover:
With the updating of the Mac mini and MacBook Air this morning, here's a list of the wide range of Macs that Apple offers, from the new $799 mini up to the fully loaded iMac Pro at a credit-card busting price of $13,199.
Michael Simon:
We’re still waiting for a truly new Mac mini. The new model might come in space gray now, but it’s a small consolation to those of us who were waiting for Apple to truly rethink and reimagine its tiniest Mac. Just like it has been for the past eight years, the Mac mini is 7.7 inches square and 1.4 inches thin. The placement of the ports have shifted and the rear vent is slightly bigger, but for the most part, the new Mac mini is merely a darker version of the old Mac mini.
What the heck took so long?
[…]
Pardon me if I’m a little concerned about the Mac Pro. A lot is riding on the redesign and while I was once confident that the extra time Apple is taking means it is tweaking, fine-tuning, and refining the design, the Mac mini makes me skeptical.
See also: Accidental Tech Podcast
Update (2018-11-05): Uluroo:
The price, the ports, and the keyboard are the only things Uluroo imagines could be obstacles to the MacBook Air’s success (it has two USB-C ports and the third-generation butterfly keyboard from the latest MacBook Pros). If it cost $999, it would be a massive hit. Again, we’ll have to wait and see how things turn out.
[…]
It’s also becoming clear that Apple is preparing for the drastic shift from Intel processors on Macs to chips designed in-house. If Uluroo remembers correctly, the name “Intel” was spoken once in the entire presentation. The A12X chip is insanely powerful, and performance tests have shown that it gives the MacBook Pro a run for its money. Apple’s silicon is getting close to outpacing Intel’s; it’s certainly improving at a much quicker rate.
Andy Hansen:
Apple’s pricing is high, no doubt. But 8 weeks ago I got called by 2 tech vendors telling me OEMs are raising prices up to 25% in 2019 due to tariffs. I’ve been in a purchasing role at my org. for almost 9 years, never before received a call like this.
Update (2018-11-06): John Gruber:
When has Apple ever had a different strategy than focusing on dominating the higher end of its markets and ignoring sheer market share? The iPod — maybe — was a market share leader, depending on how you defined its category. But even with iPods Apple clearly was determined to dominate the higher end of the market.
Update (2018-11-12): See also: The Talk Show.
Update (2018-11-15): Paul Kafasis:
Still, Apple is now offering a solid lineup of truly new Macs to purchase, and that’s no small thing. The quality of these recent updates also gives us hope that the new Mac Pro will be well designed too.
Apple Event Apple Pencil Apple Retail Stores AppleCare iMac iOS iOS 12 iPad iPad Pro Mac Mac mini Mac Pro MacBook Air macOS 10.13 High Sierra Retina Thermal Touch Bar Touch ID USB-C Web
Juli Clover:
The iPhone XR will be available for pre-order at 12:01 a.m. Pacific Time on October 19, and ahead of when pre-orders go live, the first iPhone XR reviews have been published on YouTube.
Apple appears to have provided several YouTubers and media sites with iPhone XR review units, with a list of some of the available review videos embedded below.
John Gruber:
Weird thing about iPhone XR — no first-party cases from Apple (yet?). Only cases they’re promoting with pre-orders are from Otterbox, of all places.
Ryan Jones:
And cases on Day 1 are critical. No one that wants a case waits - gotta have it.
Steve Troughton-Smith:
Unlike with the iPhone 5c at its launch, I feel like the iPhone XR is the star of this year’s lineup. It’ll be interesting to see how it fares; carriers here instantly went out of stock for preorders, but that happens every year so can’t glean anything from that
Chris Velazco (via MacRumors):
To add to the curiosity of it all, the R doesn’t mean much either. Phil Schiller, gingerly gripping a cup of coffee across from me, said the letters Apple uses never stand for something specific. But then his voice softened a little as he started to tell me about what the letters mean to him.
“I love cars and things that go fast, and R and S are both letters used to denote sport cars that are really extra special,” he said with a smile.
[…]
Devices like the iPhone X, iPhone XS and basically every nice Android phone this year have screens that run at resolutions at or much higher than 1080p. (If you’re not much of a phone person, this basically means they’re very crisp.) The iPhone XR’s screen isn’t as high-res as those screens, and some people are upset about that. A handful of reports also suggested that the complexities of building these specific kinds of LCD displays on a large scale are why Apple is releasing the iPhone XR a month after its two more-premium XS models.
At least with respect to the first point, Schiller believes this is a case of what’s on paper not doing justice to reality. “I think the only way to judge a display is to look at it,” he told me, adding that Apple calls these screens “retina displays” because your eye can’t discern individual pixels unless you press your face up right against the glass. “If you can’t see the pixels, at some point the numbers don’t mean anything. They’re fairly arbitrary.” And when asked if the screen was to blame for the XR’s staggered release, he simply said, “This is when it’s ready.”
Joe Rossignol:
iPhone XR pre-order demand in the first three days of the device’s availability was “better than that” of the iPhone 8 and iPhone 8 Plus during the same period last year, according to Apple analyst Ming-Chi Kuo.
John Gruber:
The iPhone XR is everything Apple says it is, and it’s the new iPhone most people should buy. I’ve been using one as my primary phone for the last week, and it’s a lovely, exciting device. Even some of the things I thought were compromises don’t feel like compromises at all in practice. Overall, yes, the XS and XS Max are better devices, but in a few regards the XR is actually better.
[…]
By using the camera with the faster lens and bigger sensor, Portrait Mode on the iPhone XR works significantly better than on the XS in very low light scenarios.
[…]
With plenty of light, Portrait Mode is much better on the XS than the XR, simply because the XS telephoto lens is a much more appropriate focal length for portraits.
[…]
But LCD has advantages — most noticeably energy consumption. Apple goes out of its way to disguise this in its iPhone tech spec comparisons, but the iPhone XR has the longest battery life of any iPhone ever made. The primary reason is that the XS and XS Max’s OLED displays use more power.
[…]
To my eyes, the biggest difference between the XR and XS displays is the slightly larger bezel around the XR display — not the displays themselves.
[…]
The XR is also less dense — about 9 percent less dense than the XS and 7.5 percent less dense than the XS Max. There could be internal components that contribute to this, but the obvious explanation is that aluminum weighs less than stainless steel. I think this lower density works in the XR’s favor — it feels better, weight-wise.
[…]
The XR uses some lesser quality glass on the back. Still supposedly scratch and crack resistant, but not as durable as the glass on the front.
Benjamin Mayo:
Anandtech says the 8 LCD is more efficient at showing black, too.
Joachim Bondo:
Another advantage X🅁 has over X🅂 is that it looks better on the back. The circular lens is simply more attractive than the tall double-lens housing.
Ben Bajarin:
The Xr feels more premium than all its high-end Android competitors which bodes well for Apple.
No company has experimented more with material science/metals than Apple to get to where they are today.
John Gruber:
IMO the 128 GB iPhone XR is by far the best value in the entire iPhone lineup. Apple could have easily only offered 64 and 256 GB.
Hedwig Guerra:
The lineup makes more sense when you factor in all models (Delta between 64 GB and 256 GB is consistent at $150, Delta between 32 GB and 128 GB is $100).
Matt Birchler:
The greatest trick Apple ever pulled was raising the entry price of their lineup $150 and getting people to call it “affordable.”
I think the new phones are great, but $649 used to be premium device territory and $800 was “OMG THAT’S A CRAZY PHONE” territory.
Joe Rossignol:
Haptic Touch is simply a marketing name for a long press combined with haptic feedback from the Taptic Engine. The feature is a substitute for 3D Touch, which Apple wasn’t able to include on the iPhone XR in order to achieve a nearly edge-to-edge LCD screen, a remarkable engineering feat.
Nick Heer:
But there is one thing eating at me with this new iPhone lineup: the starting price for a current model year iPhone is now $50 more than last year, and $100 more than two years’ prior. It’s as though they’ve dropped the entry-level model and are starting at what was previously Plus model pricing. In Canada, the difference is even more pronounced — for the first time, you cannot get a current model year iPhone for under $1,000. The iPhone XR might be the least-expensive iPhone Apple launched this year, but it is by no means a budget device.
[…]
There are two ways of looking at this: Apple has made more affordable the iPhone X design and features, and Apple has dramatically increased the base price of an iPhone.
See also: Nilay Patel, Matthew Panzarino, Rene Ritchie, and Lauren Goode, and roundups from Apple, John Voorhees, and Tim Hardwick.
Update (2018-10-25): Jason Snell (tweet):
My lock screen image is the picture of an astronaut taken from the surface of the moon, so there’s a lot of dynamic range. When you look at that image on an iPhone XS, the blackness of space is absolute. On the XR, it’s more of a… space gray?
Still, when you’re not comparing the phones directly side by side, it’s a lot less noticeable.
[…]
Finally, there’s no 3D Touch. This is an underutilized part of iOS, and has been since the beginning. But Apple has converted many of the 3D Touch gestures on iOS into new press-and-hold “Haptic Touch” equivalents. Not everything has made the move—some press-and-hold gestures already have meaning, so they can’t be remapped for Haptic Touch—but a bunch of them have. (In the end I’m not sure 3D Touch is going to be anything but a footnote. But if you’re a 3D Touch fan, the iPhone XR might not be your best choice.)
Rene Ritchie:
With all previous Portraits Mode, from iPhone 7 Plus to iPhone XS and XS Max, you were shooting with the effectively 52mm telephoto lens. With iPhone XR, you’re shooting with the effectively 26mm wide angle lens. Switching from one to the other is like swapping glass on a traditional camera.
That’s especially true because, instead of just slapping on a custom gaussian or disc blur over the background and calling it a day, which is what Apple used to do and, I think, pretty much every other camera phone maker still does, this year Apple examined a bunch of high-end cameras and lenses and created a virtual model for both the iPhone XS and iPhone XR.
That means, it ingests the scene with computer vision, makes sense of everything it sees, and then renders the bokeh, including lights, overlapping lights, and the kind of distortions real glass physics produces in the real world.
And, when you slide the new Depth Control back and forth between f/1.4 and f.16, it re-calculates and re-renders the virtual lens model.
The result is the same kind of character and, yeah, personality you get with real-world lenses. And that means shooting with iPhone XS vs. iPhone XR gives you photos with different character and, yeah, personality.
Update (2018-10-26): Uluroo:
This chart shows the pricing and storage tiers of each new iPhone model, along with the price per gigabyte.
[…]
The iPhone XR should not be seen as the cheaper alternative to the iPhones XS and XS Max; they should be seen as a more luxurious alternative to the XR.
Update (2018-10-29): Benjamin Mayo:
The XR doesn’t let you long-press on a lock screen notification to view the rich content + action buttons. iPad doesn’t have 3D Touch, but it lets you access it with a long press. The XR makes you swipe the notification to the side and then tap the View button.
Mike Rundle:
I’m embarrassed to admit it, but this morning I returned my XR to Apple because of this specific reason. I use this functionality all day long and assumed Apple made it work on the XR. I got the Max instead. Super lame.
Chris Welch:
For the first time in years, a new iPhone has hit the market without any first-party Apple cases for the company to sell alongside it. The lack of such an obvious accessory is odd. Apple has made no public comment on why it hasn’t prepped its usual silicone and leather case options for the XR’s launch.
Mark Gurman:
Especially since they announced a clear case in their press release
Update (2018-10-31): Rui Carmo:
I went into a store to try out the XR thinking there was a 70% chance of walking out with one, and was shocked at how large, heavy and unwieldy it actually is compared to my iPhone 6, even with its aluminum and glass body.
Pics don’t do it justice, nor does Apple’s comparison page—I can’t hold it comfortably to take a call single-handed, never mind using it for anything more complex, since it is much larger, thicker and heavier than the 6/8 form factor.
Update (2018-11-01): John Gruber:
To my knowledge, iPhone XR is the only LCD phone ever made, by anyone, with no chin or forehead. With the display controller underneath the display, the Lightning port had to be pushed down. It is absolutely a compromise, but well worth it for the overall look of the device. Everyone would notice if the XR had a chin; almost no one is going to notice the Lightning port is top-aligned rather than centered with the screws and speakers.
Ken Segall:
It’s been disappointing to see Apple struggle with iPhone naming for so many years. With XS, XS Max and XR, we now have a family of iPhone names Gil Amelio would be proud of.
[…]
I foolishly cling to the idealistic notion that a company’s values really do determine its long-term success. So I find it unsettling when Phil Schiller innocently tosses out the comment that the letters in an iPhone name have no meaning.
What he’s doing is casually tossing aside one of the values that has always set Apple apart.
Jason Snell:
The iPhone XS models are better phones than the iPhone XR in pretty much every way (except color). But are they better enough to matter for most people? I doubt it.
Juli Clover:
In our latest YouTube video, we compared the cameras of the iPhone XR and the iPhone XS Max to see how much of a difference you’re really going to see with the single lens camera vs. the dual-lens camera.
Update (2018-11-05):
Adam Clark Estes:
Remember how tech bloggers seemed so jazzed about the iPhone XR because it was like the very expensive iPhone XS but incredibly cheaper? It looks like the public is not as jazzed. Nikkei Asian Review reports that Apple has canceled a production boost for the iPhone XR, which is apparently not selling as well as the company had originally anticipated. The iPhone 8, however, is selling better than expected. Maybe people like the Home button!
I recently tried several iPhone XRs and was impressed. It feels much better in the hand than an iPhone 6–8 and, I think, better than an iPhone X. I don’t know whether it was just the display models in the store that I was in, but the colors with the gray aluminum sides seemed much more grippy than the ones with colored (black or red) sides. The two main issues for me:
- The way you have to tap the camera button on the lock screen feels unnatural. I found it much more difficult than 3D Touching (on an X or XS) or swiping from the right (on an older iPhone). Maybe you get used to it?
- It did not feel as huge in the hand as I expected. I like it much better than the Max or a Plus. However, it does feel large and uncomfortable in my front pocket, though not much worse than the XS, so probably worth it for the extra resolution. But I would still prefer a new iPhone SE.
Update (2018-12-06): Rene Ritchie:
The truth is, Apple’s display team has gotten so good at everything from color calibration to color management that you can put an LCD iPhone XR next to an OLED iPhone XS and, unless you’re looking for deep, deep black and can discern high contrast ratios, scarcely tell the difference. Which is insane, given how different the two display technologies are.
Since filming my initial review, I’ve also heard from a lot of people who suffer varying degrees of vertigo from the variable refresh rates on OLED but who don’t have that problem with LCD, and so are super happy Apple is offering both in the new design.
[…]
Stereo playback is also great. I’ve watched a ton of shows and films with the new wide stereo speakers and it’s the first time I’ve felt I didn’t need to where headphones to actually enjoy what I’m listening to, and I’ve never been particularly fussy about audio.
John Gruber:
Feel-wise [the Apple clear case is] sort of half plastic-y, half rubbery. Plastic-y enough that it doesn’t stretch from the edges of the phone. Rubbery enough that it feels nice and grippy without being too grippy — it slides in and out of a jeans pocket easier than an Apple silicone case. Unlike any of Apple’s other iPhone cases, there is a very slight lip around the camera cutout on this case. I don’t know why, but it means the phone doesn’t quite sit flush back-down on a flat surface.
Update (2018-12-07): Paul Carroll (via Phil Schiller):
Apple chose to include much of the same advanced software and image processing algorithms as in their flagship devices, and in many ways the photographic capabilities of the iPhone XR are broadly similar to those of the XS/XS Max — excellent exposure in all lighting conditions, wide dynamic range, and an excellent noise-versus-detail trade-off. The autofocus system is also excellent in all conditions.
Where the XR falls down compared to its more expensive siblings is when the addition of a second sensor coupled to a tele-lens comes into play. So don’t expect the same quality for zoom shots. Bokeh simulation in the XR’s Portrait mode isn’t brilliant either, with the pictures having something of an artificial feel; moreover, the 26mm lens’s wider field of view isn’t generally ideal for portraits, and bokeh mode doesn’t work with objects.
Compared to the Google Pixel 2, which is the best single-cam smartphone we’d tested up until now, the results are very comparable in many areas, but thanks to improved results for noise and particularly for artifacts, the iPhone XR just nudges it out of first place to become our top-ranked single-cam smartphone.
Update (2019-01-29): Stephen Hackett:
The XR is for people upgrading from old phones, not those of us who bought the iPhone X a year ago. It gets customers into a modern, Face ID-equipped iPhone for $250 less than the XS, and a shocking $350 less than the XS Max.
After using the XR, I’m not sure that extra money is actually worth it.
3D Touch Battery Life Business Camera Haptic Touch iOS iOS 12 iPhone iPhone XR Phil Schiller
Casey Johnston (tweet):
In July, Apple slightly redesigned the very low profile butterfly keyboard on its MacBooks and MacBook Pros, not because “a small percentage” of the previous version was rendered useless by a speck of dust, the company said, but to make it quieter; it even invited the tech press to try it out. iFixit teardowns of the hardware revealed that, in fact, Apple had added a silicone membrane under the keys that looks quite a bit like it’s meant to keep dust and debris from lodging under the key and locking it up. Was that the idea? No, Apple unequivocally said.
But this was not the story I got from several Apple employees I have since spoken to at Apple stores I visited. Every time I described the 2017 MacBook Pro I sold because I couldn’t stand its non-functional keyboard and asked an Apple store employee if the new one would screw me over the same way, each assured me that Apple had changed the keyboards so that that would never happen again.
[…]
But checking around online, it appears the new keyboards have the same old issues. They may be delayed, but they happen nonetheless. The MacRumors forum has a long thread about the the “gen 3 butterfly keyboard” where users have been sharing their experiences since Apple updated the design. […] The thread goes one for 600 posts, most either posting complaints, expressing how mystified they are that the problems continue, or speculating what Apple will do now that this design has failed as well.
Previously: Mac Sales Down in Q3 2018 Amid a Lack of Updates, MacBook Pro 2018, Unreliable MacBook Pro Keyboards.
Update (2018-10-18): Nick Heer:
The nature of online reviews and Mac enthusiast forum users, in general, tends to draw out negative experiences in a sort of shared commiseration experience. There aren’t loads of people who will chime in with their flawless keyboard experience. But, even if a smaller number of 2018 MacBook Pro owners are finding their computers susceptible to dust-induced keyboard failures compared to 2016 or 2017 model year users, these problems are still unique to the ultra low profile “butterfly” mechanism used in these models and are not present in previous generations of keyboards. This a serious regression of one of its single most critical components. These are not good keyboards.
Update (2018-10-25): John Kneeland:
I’ve gone through 2 MacBook Pros at work with the new keyboard in 6 months because they keep breaking...lesson learned...for my home computer I’ll hold onto my old 2013 MacBook as long as possible
Update (2019-01-08): TopherTheGreat1 (via Accidental Tech Podcast):
I am an owner of a mid 2018 MacBook Pro 13in with the Touch Bar. My space bar double spaces randomly when I’m typing and it drives me nuts! It’s doing it right now. I had a different device but sent it to support for the same issue and they replaced it. Now my replacement device is showing the beginnings of the same issue.
Francisco Tolmasky:
I have the newest MacBook Pro (latest refresh with “improved” keyboard). My e key has started repeating. This just feels cruel now. Can Apple just swallow their pride on this and fix it? What a stupid way to ruin an otherwise fine product and just zap the joy out of using it.
Marco Arment:
After a week of unexpected Overcast work on vacation, I have as much of a love-hate relationship with my 2018 13" MBP as ever.
I’m so glad I have it. I’m so glad it’s as fast and capable as it is.
Still HATE the keyboard. Still make tons of errors due to the spacing and layout.
It’s not the butterfly switches, though they’re still unpleasant, ungraceful, unreliable, and a huge unforced error.
It’s the damn layout. There’s not enough space between the keys. There’s not enough curvature on the keycaps. There’s no inverted-T arrow keys. It’s a bad design.
Dave Nanian:
Even the Surface Go’s “smaller” keyboard is better than the MBP’s. And, whether or not the keys are more “stable” or whatever, the scissor keys seem like an answer to a question no one ever asked.
Jordan Pittman:
For me I actually rather like the keyboard for the way it feels but I def. understand the spacing bit. I have two issues now:
1. Sometimes I the return key presses twice. Not sure if its a switch thing or what
2. My left cmd key stops even when pressed sometimes. :/
Chris Mallinson:
Yup. I’ve had to replace a couple of keyboards because of stuck keys but I can deal with fixable issues. I love my machines but the keyboards are absolutely terrible at their only job and it’s especially bad for coders.
Derek Martin:
I’ve been having a HUGE problem I haven’t heard anyone else mention. Due to lack of key travel, I am CONSTANTLY triggering seemingly random keyboard shortcuts. I launched iTunes playing rasta music while giving a presentation. I accidentally create bookmarks & switch tabs. Crazy!
James:
Exactly this. I thought it was something I’d eventually adjust to, but 4 months in I still hate it.
And I have an R key that sometimes doesn’t work, or works a bit too late (??) so the letters end up in the wrong order as I type. Which is awesome behaviour from a £2k laptop.
Schappi:
Data point: Just got new MBA and the travel feels better but the space key is already sticking and sending two keystrokes. Makes coding hard!
nougatmachine:
I’ve never had a laptop before the MacBook Pro 2018. Have Apple laptop keyboards always looked so weird so fast after being exposed to finger grease for two seconds?
Max Odnoletkov:
I hate using even slightly dirty keyboard. Used to wipe MacBook Pro 2013 only once a day. Now with 2018 need to do it multiple times a day. Even with pristine hands it gets visually dirty just from the finger grease very quickly.
Wojtek Pietrusiewicz:
I have to agree that the most recent iteration is worse and my biggest complaint is the layout of the arrow keys. I have been typing on this keyboard for over two years now and I still make mistakes when trying to press the arrows without looking at them. Turns out that the empty space above the left and right arrows was really important.
John Gruber still says the keyboard reliability issues are fixed.
John Kneeland:
And now the “o” key on my MacBook’s garbage keyboard is acting up. This keyboard would be unacceptable on a $300 crap laptop. Why do we all pretend it’s okay on a $3000 MacBook?
CK:
I’m on my 5th replacement MacBook Pro this year because of stuck keys. Each time it’s 2 weeks to fix. Apple’s had my laptop 1/6th of the year.
Michael Rockwell (tweet):
That is, until I started getting duplicate inputs when I pressed certain keys. Whenever I would type something with the letter “a” or “p” in it, the Air would register multiple key presses when I was only intending to type a single letter. For example, typing the word “apple” would give me something like “aappple”. Referring to this as “irritating” would be a gross understatement.
Since I spend most of my day typing, this is basically a nightmare. I’ve tried to mitigate the issue by attempting to smoosh whatever dust or debris is causing the problem by firmly pressing on the top of the key and giving it a little wiggle with my finger. That will usually give me another day or so until the problem arises again. But this is by no means a solution.
Maxwell Swadling:
I got my MacBook back today with the keyboard replaced under warranty. They said I get 2 years warranty on the new part. Will be interesting taking my 2015 MacBook in to get fixed in 2021 under warranty…
胡昕峤 huxing:
Expected service time for keyboard failure is absolutely prohibitive: I’ve had a MBP with multiple defective keys for the better part of a year, but I simply cannot live without it for 2 weeks.
Apple Support’s suggestion? Buy a new one and return it within the 2-week window.
Craig Chamberlain:
I’ve had top case replacements twice, once due to keyboard and once due to touch bar display. Both times I had my machine back in 3 days.
Previously: MacBook Air 2018.
Update (2019-01-09): Marco Arment:
Multiple reports of the MacBook Air spacebar causing double-keypresses already (including @siracusa).
Anecdotally, the 2018 membrane does seem to be reducing failures due to dust ingress, but the butterfly keyboard has always had multiple failure types. Others seem to remain.
Smashing Magazine:
Interesting. After letters “e”, “o”, “a” and “i” slowly broke out from my Mac butterfly keyboard, tried switching to an external keyboard (Logitech Keys-To-Go) and can’t go back to the butterfly keyboard any more. So much more comfortable. Especially with a secondary display.
Update (2019-01-11): Steve Troughton-Smith:
Inconceivable that Apple still sells products with that catastrophe of a keyboard mechanism four years on. Nobody should ever consider a MacBook/Pro while this remains unresolved. Hard to justify wasting time debating software quality when the entire hardware line is a write-off
Where the heck is the Apple PR roundtable apologizing for screwing up the Mac notebook lineup’s keyboard so badly, and promising to do better next time? These may be the last ever Intel Mac notebooks, and this is the best they can do?
At what point do they start including cans of compressed air with new MacBooks, because they clearly think that’s an acceptable user experience?
Update (2019-01-16): Steven Peterson (via Marco Arment):
Today I picked up a new 15” MacBook Pro, fully loaded. It was very expensive. I was excited to have a faster machine for my development work.
I just returned it and got my money back because it kept making random popping noises. Then I saw this.
Update (2019-01-23): Unbox Therapy (via Marco Arment):
My 2018 Macbook Air is experiencing a problem...
Spencer Julien:
I went through four 2016 MBPs and now I’m on my second 2018 MBP. It has been a long road filled with disappointment.
macsimcon:
Our company stopped buying them and only leases Apple’s laptops because we don’t want to be stuck with lemons long-term.
Myke Nahorniak:
We switched to Chromebooks in the office because of this. Never thought I’d see the day. We’d been an Apple shop exclusively for 8 years.
Update (2019-01-28): Brian Vaughn:
MacBook Pro update: My space bar is broken– double spaces, random spaces between other characters, essentially this
Also today my Command key stopped working half of the time.
This $3k laptop is less than 6 months old. Pretty rotten, @Apple 🙄
Axel Rauschmayer:
This is absolutely unacceptable: the keyboard should be the most robust part of a laptop, not its most fragile one.
Ivan Saveliev:
I had similar issue with MacBook Pro 2016, with “B” key I guess. It appeared very shortly after the purchase. I was so disappointed, but after using it for some time issue has just gone. It happened few times shortly afterwards, but it’s like a breeze for 2 years now.
Update (2019-01-31): Bogdan Popescu:
Special announcement: because my 2018 MacBook Pro keyboard has a failing ‘d’ key, I’m going to have to rebrand Dash to Ash
Michael Rockwell:
I really like it a lot. The display is great, it offers plenty of power for my needs, the battery life is fantastic, etc. The only complaint I have is the keyboard. I don’t mind typing on it, but I get double keypresses frequently, which is maddening.
Update (2019-02-04): Greg Hurrell:
Having used the keyboard on the current MacBook Pro now for 3 weeks, I can add my voice to the chorus of millions proclaiming its unequivocal horridness. This is a keyboard without a single redeeming feature, not even its thinness (which only serves to ruin the tactile feedback).
Chris Marquardt:
I now officially agree with @marcoarment: The 2018 MBP keyboard is really bad.
5 months into sparingly using it, it now repeats some keypresses or it leaves them out. This tweet needed 3 corrections.
First time an Apple product has ever done this to me.
Tim Hardwick (Hacker News):
Published last week by the U.S. Patent and Trademark Office and first spotted by AppleInsider, the patent application called “Computer with keyboard” describes a keyboard that replaces movable keys with a glass sheet that includes raised sections to designate the tactile location of individual keys.
Kontra:
Flawed butterfly MacBook Pro keyboards will smoothly accelerate Apple’s long-planned transition to haptic glass-panel ones, experts say.
#MissionAccomplished
Update (2019-02-05): jan klausa:
yeah, my space key sometimes gets “stuck” and i need to mash on it to make it pop back up again. almost-launch-day 2018 model.
Update (2019-02-07): Ceej:
Macbook keyboard suckitude update: Current bad keys include the space bar and the F key. I get either doubles or skips.
It’s hard to overstate how much of a negative this is to the daily experience of using a piece of hardware I was predisposed to like.
See also: MacInTouch.
jan:
I was in denial about my 2018 MacBook Pro keyboard. After one too many double-spaces and missed letters, I dug out an old Magic Keyboard. It’s depressing how much better the Magic Keyboard is. Let’s hope the butterfly keys metamorphosize into something better soon!
Machiel van Dorst:
I was always complaining to Marco that he mentioned it too much.. until it happened to me AND my friend in the span of three weeks. We spend a combined total of 4500 euros and I’m typing double Bs and she’s typing double Js now..
Sam Armstrong:
I really regret my decision to hold my nose and buy the laptop anyway. Started having trouble with double letters days after the return window closed. @AppleSupport has been completely useless/unsymathetic.
Daniel Sandler:
the D key on my MacBook is failing, which makes it really tough to login
Update (2019-02-18): John Gruber:
On the MacBook front they had decent MacBook Pro updates and the third-gen butterfly keyboard seems to have fixed the reliability problems with the previous keyboards.
Update (2019-02-27): Alex Fitzpatrick:
Welp, Apple has my MacBook Air to fix the dreaded keyboard issue
[…] my E key was acting up. Sometimes wouldn’t register, sometimes would register twice, and sometimes would register the wrong letter entirely, often a W....
...Genius Bar tried replacing the E key in the store, no luck. They said there’s a sensor under the keyboard that could be swapped as a repair method, so that’s what they’re up to now
Also FWIW it was two months old and I just used it around the house. Frustrating. I actually like the new keyboard as far as typing goes, but obviously something’s up here.
Joanna Stern:
Keys on my new Air keep getting stuck and certain keys ned to b hit super hard or lse this happns.
Steve Troughton-Smith:
anecdotal reports in my timeline for the past few months suggest this is just as bad as the older models. I’ve completely written off Apple’s portable line — nobody should buy right now
John Gillilan:
I’m on my 2nd 2018 15" MBP. on the first one, the right arrow key didn’t register if you hit the key around it’s periphery, only in the middle.
Quinn Nelson:
When oh when will it end. My 2018 MBP is already starting to give me problems too and I almost never use it. I gotta go visit the Genius Bar.
Andy Ihnatko:
This whole design is a total ****show. Going way beyond the garbage keyboard, the platform is riddled with failures and design problems that are 100% not issues in almost any laptop with the same performance and specs, not made by Apple, even at 2/3 the cost.
Update (2019-03-05): Marco Arment:
Loved this segment with @gruber and @reneritchie about the MacBook keyboards, and quite how damaging they’ve been (and will continue to be) to Apple’s reputation
Marco Arment:
One of Apple’s biggest problems is their deep-rooted, institutional culture of defensiveness, which leads to an overly dismissive attitude toward legitimate criticism or product defects.
Problems clear to customers on day one seem to catch Apple by surprise and take ages to fix.
Update (2019-03-07): Jason Snell:
The ATP hosts all made a “good keyboard” their top priority, an idea that would’ve been surprising a few years ago but now is almost a given. Yes, of course, Apple laptops need to be fast and reliable and have great displays and good battery life, but the past few years’ worth of MacBooks have made a lot of people realize the truth: a bad/unreliable laptop keyboard isn’t something you can really work around if you’re a laptop user.
Nick Heer:
It is worrying to me that this even needs to be stated. Imagine if the iPhone or iPad shipped with a display that didn’t accurately register touches after a couple of months. Unfathomable; and, yet, that’s basically the situation for Apple’s entire notebook lineup.
Update (2019-03-13): Unshaky:
Unshaky tries to address an issue on the butterfly keyboard (Macbook & MacBook Pro 2016 or later): Double Key Press (See “User complaints” below).
Apple made it difficult to replace only the keyboard and it costs hundreds of dollars. Unshaky might save your keyboard by dismissing such “second key hits” (any key presses that occur no later than x milliseconds after the previous effective one). I fixed my “w” key with Unshaky, and if it does not work for you, open an issue here. The image below illustrates how Unshaky works.
Update (2019-03-27): Joanna Stern (tweet):
You see, to share the pain of using an Apple laptop keyboard that’s failed after four months, I could only think of one idea: take all the broken letters out of my column.
[…]
Others have had problems with Apple’s latest laptops, too. There’s Gavin Sheridan, who bought a MacBook Air and noticed within two weeks that the E, R, W and T keys started double-pressing, same as mine. And Joshua Johnson, with his $2,000-plus MacBook Pro. “About 1 in 7 times, the T is doubled,” he says.
[…]
“We are aware that a small number of users are having issues with their third-generation butterfly keyboard and for that we are sorry,” an Apple spokesman said in a statement. “The vast majority of Mac notebook customers are having a positive experience with the new keyboard.” If you have a problem, contact Apple customer service, he added.
However, all indications are that Apple will charge you to repair their own defective product.
This is the experience you’re providing to customers who shell out $1,200 or more—sometimes a lot more. This is the experience after THREE attempts at this keyboard design. It’s time to stop prioritizing thinness over usability. It’s time to set the butterfly keyboard free. Let it fly...far, far away.
Heist:
Does this story appear in Apple News +?
Sameer Habib:
Looking for the same answer, I can’t seem to find the story in News +
Pulin Kothari:
Why can’t I find this article in the WSJ section of Apple News+?
Chris Bailey:
So happy that this article is out. I’ve had to take my third-gen keyboard in TWICE already. I know the third repair is only a little while off. And the fourth. And the fi....
Seriously, this thing is basically a lemon. 🍋
John Gruber (tweet):
I consider these keyboards the worst products in Apple history. MacBooks should have the best keyboards in the industry; instead they’re the worst. They’re doing lasting harm to the reputation of the MacBook brand.
David Heinemeier Hansson:
The ongoing saga with the faulty MacBook keyboards is bananas. I have the latest MacBook Pro. I haven’t used it that much. The keyboard is fcked. Is this an elaborate scheme to get people to use iPads? Just to get a working mobile keyboard?
It’s possible, though, that Apple truly does not know the extent of the problem. They seem to be basing their assessment purely on “contacted apple about the problem”. My keyboard is fucked, didn’t contact Apple. Had another laptop that was fucked, didn’t contact Apple.
Apple is underestimating the huge pain in the fucking ass it is to deal with Apple support. It’s so painful that plenty of people would rather live with a shitty keyboard than dealing with the hassle of repairs, going without a computer, etc. This is Danger Zone territory.
Diana Potter:
I’m at the point with my laptop that I’m about ready to get a bluetooth keyboard for travel, solely because the one on my macbook is so shit and has so many problems. Next time I replace my laptop, I’m switching to Windows.
Andrew Abernathy:
A couple years ago when a relative asked which MacBook to buy, I recommended the Air which at least at the time had the older keyboard. I’ve had problems with my current MacBook keyboard twice & I’m afraid to foist this machine on someone else.
Josh Centers:
The keyboard is a bad design and Apple is too stubborn to just admit it and move on. It was too stubborn to admit the Mac Pro was a failure for years. And I’m supposed to trust this company with my finances, my information, and my entertainment.
A few years ago, I would buy Apple anything and wanted Apple everything because it was all gold or close enough to it. Buy I just don’t trust them like I once did. (And some people think that makes ME the bad guy. 🙄)
Anthony Stauffer:
This is a very good point. The inability to admit failure of this design is a dangerous character flaw for a company that now builds many of the devices and services we run our lives with. Pride goeth before a fall.
Damien Petrilli:
Sadly for Apple, the “small number” of people seems to hit a lot of influencers and journalists. Bad luck I guess.
David Heinemeier Hansson:
Apple isn’t Xerox. And clearly there are many people who care deeply about the product there. But Jobs describing the failure of Xerox, based on its monopoly lock-in, and how it rots away product sensibilities, should be a warning to Apple today.
Update (2019-03-28): Casey Johnston:
i wrote about this several times in the last 18 months, apple never had anything to say
wsj writes about it once, apple says it’s sorry
I don’t really think this counts as an apology.
Don MacAskill:
The interactive way @JoannaStern brings us, the readers, along for the ride is brilliant. (Also, the keyboard thing finally struck me too, with my latest & greatest 2018 MBP. Sounds trivial, but once it happens to you, it’s anything but.)
Matt DeCelles:
Also I’m currently typing this tweet on a bluetooth keyboard because my MBP’s “T” Key, “0" and “/” dont work and when type on the MBP it makes me want to throw it out the window. Problem is even more frustrating when one of the Keys is in your password… :(
Nick Heer:
Also, while I understand that any company’s PR team seeks to minimize the apparent impact of a complaint, their statement’s claim that a “small number of users are having issues” is condescending and tone-deaf.
[…]
Their keyboard service program also does not acknowledge issues with or provide extended service for 2018 MacBook Pro or MacBook Air models. The one-year warranty included with those models will expire, at the earliest, in mid-July.
Mike Poullas:
I had bought the 2016, 2017 and 2018 MBP. ALL had keyboard issues. and the 2017 also had a speaker "pop" problem. ALL had issues with the T2 chip (OS crashed). Notice I used the word HAD? Dumped them all and went back to the Military-Grade 2015 MBP.
ᴺᴼᵀ Jony Ive:
Fixed the MacBook Pro keyboard situation.
See also: Hacker News.
Update (2019-03-29): Samuel Axon:
2018 MacBook Pros and MacBook Airs with the third-generation keyboards are still covered by their first-year warranties, so if you have the problem and don’t have AppleCare, you can get it fixed. But if Apple doesn’t extend the repair program to include those models, users could find themselves in frustrating and expensive circumstances months down the line if they have not purchased AppleCare.
Also, AppleCare is expensive, and it’s not available in all regions. And many users do not have Apple Stores nearby. That’s a problem, because the AppleCare experience is much worse if you have to mail your device off.
Update (2019-04-01): Jon Stokes:
I know that if there’s one thing Apple employees are always buying, it’s Apple laptops. So I don’t understand how they use this garbage keyboard all over HQ and nobody says anything or fixes it. Is everyone there afraid to tell Tim Apple how bad it is?
Jean-Louis Gassée:
As in previous responses, Apple minimizes reports of keyboard trouble, claiming that only “a small number ofusers are having issues” [that’s my own space key acting up]. Indeed, the “apology” makes it sound as though the complainers are cranks: “The vast majority of Mac notebook customers are having a positive experience with the new keyboard.” Note, also, how Apple defends the new keyboard. Nothing about the older ones…
Apple’s defensiveness and lack of transparency breaks several damage control rules.
[…]
Is today’s Mac a neglected, also-ran product that’s subject to delayed updates and infelicitous (or lazy) PR management? Badly managed responses to widely-heard, vociferous customer complaints tarnishes the Macintosh brand and causes one to worry about top management attention to a product line many still treasure.
David Heinemeier Hansson (tweet):
I sampled the people at Basecamp. Out of the 42 people using MacBooks at the company, a staggering 26% are dealing with keyboard issues right now!! And that’s just the people dealing with current keyboard issues. If you include all the people who used to have issues, but went through a repair or replacement process, the number would be even higher.
Worth noting here is that the 3rd generation membrane keyboard did nothing to fix the issues. Five out of twelve – nearly half!! – of the 2018+ MacBooks we have at the company have a failed keyboard.
Marco Arment:
This is why the press and Apple shouldn’t trust reports based on repair data alone.
Bringing/sending in a laptop for service is hugely disruptive for people, who own them because they need them.
It’s easier to live with a flaky key than to go without your MBP for a week+.
Ken Kocienda:
Yep. My down arrow key is flaky. I’m just living with it.
David Heinemeier Hansson:
This thread pinpoints exactly how Apple ended up with the calamity that is computers where half the keyboards end up breaking. They only analyzed the return data, not what people were living with and not reporting. This fiasco is going to be a HBR Quality Case Study.
After three iterations and years of spectacular failures, this isn’t a problem you can pin on one individual or even a group. This is a systemic failure of analysis, wishful thinking (membranes!!), and contingency planning. When it’s this bad this long, the buck stops at the top.
Update (2019-04-02): Steve Troughton-Smith:
Would you willingly consider purchasing another Mac laptop with the current-style butterfly keyboard, if you had other keyboard options?
Nick Heer (tweet):
The Apple-related story I want to read most of all right now is about how these keyboards came to be, what happened after problems began to show up, and how they kept shipping regardless.
David Heinemeier Hansson:
Another data point. Mac Genius on Reddit claims half the repairs they do on MacBooks are for busted keyboards. And as we just found, the vast majority of people with busted keyboards don't even seek repairs!
Joe Fabisevich:
I’ve been waiting a month for my vacation to get my sticky keyboard fixed so I don’t have to give my computer up while I need it. The only replacement option Apple gives is to buy a computer for a few days which isn’t ideal when you need to setup a dev environment to do your job.
Jason Snell:
I think it worked like this
1. Commentators complained about the feel
2. Commentators complained about the touch bar
3. Lots of people complained about the prices
<giant cloud of controversy>
...keyboard failures...
Adam Davidson:
I am shocked to report I am switching to Microsoft because Apple keyboards suck so badly that I can’t write. And I write for a living.
Eric Meyer:
I’m eyeing the refurb market for 2015 MBPs, should my 2013 MBP give out. But I’m also considering a switch to Windows after literally three decades on Mac, even though I’d lose two Mac-only apps I cherish (BBEdit and MailMate.)
Nicholas Ptacek:
While lacking the power of the MBP, the 2017 MacBook Air still uses the old keyboard technology that doesn’t suck. I basically do all my work on it now because I cannot stand the MBP keyboard. Hands down the MBP is the worst Apple product I’ve ever owned, and the most expensive.
Oh and add me to the list of folks who haven’t bothered taking it in to Apple for repair, partly because they’ll just replace it with an equally horrible keyboard, but mostly because even when working I can’t stand the keyboard design.
David Heinemeier Hansson:
And here’s another firm with over 20 MacBooks. Again, half of them have issues.
See also: Hacker News.
Update (2019-04-03): Ezekiel Elin:
I use my computer every day for many hours, programming. (On my old keyboards I would wear out the black key coloring from all my presses on a few keys). I’ve (pretty consistently, but on average) a failure every 9.5 months since owning the computer
John Gruber (tweet):
I suspect it’d be more accurate to say that it’s way worse than Apple admits. They don’t need to look at the number of support incidents from customers. Almost everyone at Apple uses MacBooks of some sort. They know from their own use of the product how problematic reliability is.
Craig Hockenberry:
Are you one of the many people affected a MacBook keyboard failure?
If so, you now have the slightest hint of what it’s like to live with a disability. You can’t use a product like everyone else and it’s preventing you from achieving your goals.
Update (2019-04-04): Pete Mauro:
They wanted to take my Mac for a week to warranty repair my keyboard. My Acura dealer gave me a 2019 loaner when I brought my 2010 car in for warranty work. Apple genius told me I could buy a new laptop and return it. No thanks.
David Heinemeier Hansson:
I had the same conversation with an Apple genius about a iPhone repair. It seems bizarre that the standard response to “but what will I do without my device?” is “buy another and return it”. How does that even work for Apple? Refurb can’t be cheap.
James Vanas:
After the 3rd time keys fell off, I had to do the buy and return trick.
Lost time on Apple store appointments.
Lost money on transaction fees (was overseas).
Lost time on backup and restore.
Damn webcam stopped working 1 month after the repair.
Not easy to face that again.
David Heinemeier Hansson:
I’ve been getting a flood of direct feedback on the MacBook keyboard fiasco, but this account from a student who was told by the Genius Bar that his busted keyboard was because “he was typing too hard” takes the cake. Guy now getting a PC after five repairs. Infuriating.
sofia:
I got told that my keyboard double spacing was “user error” because I type very quickly. 🙄 So why doesn’t it happen when I type on my 2015 Air then?
David Heinemeier Hansson:
“You’re typing it wrong” really is some peak Apple apologia. Not sure “you’re holding it wrong” can even compete there.
Update (2019-04-05): John Gruber:
I personally would prefer TouchBar to F-keys if they’d bring back hardware Esc key.
But there’s no denying a lot of people hate it. And if you’re arguing it’s best-suited for folks who don’t know shortcuts or right-clicking, it seems wrong it’s only in Pro MacBooks.
David Heinemeier Hansson:
I pleaded with Apple last year when they gave me an iMac Pro and a conference call with the Pro team. Insisted that developers hated giving up the physical ESC key. Team was adamant that “our data shows most people like it”. I think their focus group selection is fucked.
Which is partly why I’m not so cynical on “Apple knows all this, they’re just lying to the public about it”. I think it’s entirely possible that the people make strategic decisions for the MacBook line does not know the dark matter of people living with broken keyboards.
Previously: What’s Wrong With the Touch Bar.
Update (2019-04-10): Ryan Begin:
It took 1hr+ on the phone to arrange a MacBook Pro keyboard repair (purchased from Apple with AppleCare).
When they say “We’re aware that a small number of users are having issues...” with Mac keyboards, that smacks of knowing minimization.
It’s HARD to report and get fixed.
[…]
Btw none of this is news to me. @begin’s MacBook Pro fleet has >100% failure rate of these keyboards. Seriously. I believe I’m personally on my 3rd or 4th.
Marco Arment:
I’m glad they tried, too. The butterfly keyboard was an appropriate experiment for the 12” MacBook, and only that.
Whoever made the call to expand it to ALL notebooks, then kept shipping them for the next four years despite the problems, shouldn’t have a job at Apple anymore.
Max Rudberg:
The up arrow key on my 2017 MBP sometimes doesn’t register my key press. It does travel, but I have to press it just a little bit harder for it to actually register. And this laptop is just over a year old and I mostly use it in clamshell mode…
…I’m not going to take it to service because of it, that would be way too disruptive to my work.
The number of machines with slight keyboard issues that Apple never gets to know about could be significant.
Stephan Müller:
Went to the Apple store and all exhibition models seemed to have the same issue. After about 4 replacements for different keys I eventually lucked out and mine seems to work fine for now.
Also, both up and down were affected. This was probably the reason why the left right keys are full size; they can’t really do the smaller ones.
Cameron Banga:
My “8” key works about ~60% of the time on my work laptop. I almost never use the laptop and instead use a magic keyboard (which works flawlessly). I would never bring it in for service because it doesn’t bother me enough to lose for 2 weeks.
Update (2019-04-18): Josh Kalla:
Very annoyed with @AppleSupport. I just picked up my 2018 MacBook Pro from the Apple Store after having the keyboard repaired. Start catching up after being without my laptop for 30+ hours and I’m already back on the phone with @AppleSupport. Now the TouchBar isn’t responsive...
Gabe Borelli:
With my last MacBook, I had the same issue rendering it unusable three times before they finally just replaced my device altogether. But even then, they only did so because they messed up the hard drive and lost all my data in the process. It was the absolute worst.
Bob Clewell:
Same. I was without a computer for two weeks and then as part of the repair they replaced my hard drive. All of this because of a broken question mark key.
Chris Black:
When the keyboard on your MacBook (Retina, 12-inch, 2017) decides to malfunction. SMFH
Dan Benjamin:
I have successfully fixed all of my MacBook Pro keyboard issues by purchasing an iMac.
Update (2019-04-22):
Casey Johnston (tweet, Hacker News):
Fueled by equal parts irrational hope I knew I shouldn’t trust and deep skepticism to which I should have listened, I bought the 2018 MacBook Air.
Sure enough, a couple months into owning this computer, the keys started to act up. As before, problems would come and go; the E or B key would be unresponsive for a day or so before whatever was jamming them up mysteriously went away. The spacebar was the worst offender. For a long while it doubled spaces from a single keypress, but only sometimes.
[…]
After verifying my problem, the Genius issued her judgment: “So the keyboard on this computer is very sensitive,” she said. “And when debris goes underneath the keyboard, it can become unresponsive. So I’m just going to clean it out, I’m going to take it to the back and blow air in it and we’ll see if it gets better. Ok?”
[…]
Does Apple sell canned air? No, she said; she recommended Best Buy or Staples.
Peter Cohen:
In the interim, I just plan to keep my mid-2015 MacBook Pro going for as long as I can.
Update (2019-04-23): Joe Rossignol:
Apple has indicated that most MacBook and MacBook Pro keyboard repairs will be required to be completed at Apple Stores until further notice, rather than being shipped to an off-site Apple repair center, according to an internal memo shared with Apple Store employees last week and obtained by MacRumors.
Apple’s memo, titled “How to support Mac customers with keyboard-related repairs in store,” advises Genius Bar technicians that these keyboard repairs should be “prioritized to provide next-day turnaround time”[…]
Update (2019-04-28): See also: Hacker News.
Joanna Stern:
OK, now I may actually geet this keeyboarrd fixeed.
Marco Arment:
Step 1 of fixing the butterfly keyboards was the repair extension program.
This feels like step 2. Still a workaround, but nicer.
I hope there’s a step 3 that truly fixes the root cause, and that it comes at a less-glacial pace than steps 1 and 2 have.
David Pogue:
My MacBook Pro keyboard has started triggering double-presses, like everyone else’s—even AFTER being repaired for this known issue!
John Gruber (tweet):
These keyboards are the biggest mistake in Apple’s history.
John Gruber:
I completely agree that the problem isn’t shipping this keyboard in the first place. If they never shipped something that doesn’t work out, they’re not pushing hard enough. (G4 Cube!)
The mistake is not admitting it to themselves and fixing it.
Rick N. Morty:
Given that Apple’s so-called repair program is a farce - replacing faulty keyboards with faulty keyboards - there is only one solution. Offer a full refund to anyone who has bought a butterfly keyboard MscBook, should they want one
Malte Ubl:
My MacBook keyboard went from no “h” to “hh” which is definitely an improvement all things considered.
Matthew Panzarino:
Yep. @gruber (and @caseyjohnston) are right, these MacBook keyboards are just no good. Scrap them, start over. Should already have.
opper for me, after years of no incidents at all on my MacBooks, was my H key failing _while liveblogging an Apple keynote_
The way to refute this (if there is a refutation to be had after anecdotal evidence too wide-spread to be isolated) is for Apple to release repair percentage comparisons for the new MacBooks.
If it truly is a ‘tiny’ amount, enumerate that amount. Until then, it’s individual examples that will set the narrative.
Update (2019-05-10): cil3x:
At this point, there is no evidence left at all that dust is the cause of failures for this switch, especially not for the Double-Input issue since that entirely relies on how long and how many electrical signals are detected by the keyboard controller. There is absolutely no reason why dust or humidity can cause this, especially with no easy entry points and the general lack of electrical conductivity of both dust and water.
[…]
It proves that Apple themselves have no idea how to deal with the issue and that dust was either just an excuse to satisfy their customer bases demand for an answer, or their engineers are genuinely nowhere near as smart as everyone thinks they are.
Via John Gruber:
Like most stuff on Reddit I don’t think it’s very cohesive. It’s like a notebook for an article, not an article. But the author does make one key observation that I don’t think I’ve seen anyone make before, even though it’s obvious to anyone following this saga: If the reliability problem with these keyboards is only about particles getting lodged under the keys, then we should see random keys having problems. But that’s not what we see. What we see are that the most-used keys — vowels (especially “E”) and the space bar — are the keys most likely to get stuck or to start emitting duplicate characters.
Marco Arment:
Which supports what I’ve heard anecdotally: the 2018 models with the membrane don’t seem significantly more reliable than the previous ones.
Anonymous Genius:
This is an exhaustive and helpful teardown, but as a Genius who has taken in hundreds of these computers, the problem is the low keyboard travel distance combined with the large butterfly mechanism components, combined with debris intrusion. Dust is not the problem: design is.
Update (2019-05-17): Sebastiaan de With:
me, several times over the last months: “I never even had a single issue with my 2018 MBP keyboard. the issues might be overblown”
meeee: neeee month laaaateere: “gdammnit”
Update (2019-06-13): Adam Justice:
Seen at #wwdc19 but the keyboard are totally fine and not a problem at all Right
Damien Petrilli:
Lol, talking to the @AppleSupport support about the keyboard service And they told me “working at Apple since 10y and never heard about it”.
Update (2019-06-27): David Pogue:
1) My MacBook Pro keyboard doouubblle types. Apple Store fixes it.
2) Happens again. Store: “3-5 days to order the part.”
3) “We ripped a cable trying to fix it. 3-5 days to order THAT part.”
4) “Still doesn’t work. Sending away to Apple. 3-5 days.” 15 days, no computer? COME ON!
Update (2019-08-29): Ryan Bigg (via Hacker News):
I am tired of having to correct what I type because of this keyboard’s faults. I am tired of having to use external keyboards to actually enjoy using this computer. I love the Mac and it’s software and how things just work. But I will leave if this keyboard farce continues.
Apple News AppleCare Hardware Keyboard Mac MacBook Air MacBook Pro Top Posts
Speaking of the Mac App Store, Paulo Andrade writes (tweet):
Since its inception the Mac App Store has lagged behind its iOS counterpart. To this day there’s still no TestFlight or App Store analytics for Mac.
[…]
But although the tendency for shorter app review times was sustained, the unpredictability was still there… at least on the Mac App Store. In the last year alone there were at least a couple of occasions where Secrets for Mac got stuck in either “Waiting for Review” or “In Review” for at least a week. In both cases, contacting App Review seemed to unblock the issue.
[…]
And it sure looks great [in 10.14]. Certainly a great improvement over what was there before, albeit sometimes it feels more like an iOS app running on the Mac than a native Mac app.
[…]
Tried submitting to the Mac App Store but failed because it refuses to accept binaries with the new com.apple.security.automation.apple-events
. Since Mojave’s release is still a week and half away, I contact Apple and wait for a response.
[…]
30 days after my initial submission attempt, Secrets 2.8.0 is still not available on the Mac App Store. Besides knowing my issue was escalated, I have no idea what’s going on, why it’s taking so long or when can I expect it to be reviewed.
Lily Bradic (via Phil Schiller):
But after my initial “ooh, Dark Mode!” reaction subsided, I realised it wasn’t just the contrast between the dark backdrop and the rich illustrations that was impressive, but the design of the Mac App Store itself. For the first time ever, the App Store feels like one of the beautifully designed apps you’d go there to purchase — as well as a platform for discovering them.
[…]
Apple have recreated the Mac App Store from the ground up, and it’s a pleasure to use. There’s a joy in simply browsing: with the all-new Discover tab, Apple has introduced fascinating stories, in-depth interviews and weekly picks. These editorial features bring everything together, creating an ecosystem that celebrates the best of what app developers have to offer.
[…]
Exploring the new Mac App Store feels like an adventure, and it inspires you to make the most of what your Mac is capable of doing.
Coincidentally, Andrade and Bradic work on competing products.
Previously: AEDeterminePermissionToAutomateTarget Added, But AEpocalyse Still Looms.
Update (2018-10-19): Mark Munz:
How did Apple manage to completely rewrite Mac App Store for Mojave and STILL NOT let users to search for past purchased items?
I honestly don’t believe developers at Apple actually use Mac App Store.
Update (2018-10-22): Frank Reiff:
After the first 25 or so days of the “new Mac App Store”, I’m happy to report that sales are if anything down and there is zero sign of any sandboxing or policy changes that could have changed anybody’s mind about the Mac App Store.
Update (2018-10-25): Matthias Gansrigler:
I hope @Apple and the #Mac @AppStore team are aware that App Preview videos (adhering to Apple’s specifications) are cut off at the edges. It’s especially bad for @YoinkApp, since it appears at the edge of the screen and is now partially cut-off in the videos.
Update (2018-11-27): Howard Oakley:
Take, as an example, its Updates view. There’s so much wrong here that it is close to being functionless, and is often misleading. The previous App Store app provided a time-ordered list of (almost) all the updates that you had installed, although most recently Apple had even tampered with that record, removing old versions of macOS, for instance, without any good reason.
When it comes to displaying updates, this new version has a mind of its own. It sometimes only lists a specific update there for a few minutes. It weeds the list as and when it feels like, and doesn’t pay much attention to how long ago the update was installed. Few, though, are allowed to remain longer than a few days, then apparently pass out of the scope of its very limited memory. If I can remember as far back as a week ago, why can’t this wonderful new app?
Its list of updates is extremely wasteful of space. All I want to see here is the name and version of the update, and when it was installed. Yet in quite a sizeable window, the app is incapable of displaying more than about 14 updates, when it can recall them.
[…]
But its most bizarre behaviour is the way in which it calculates how long ago each update was installed. This may seem a small point, but almost every time that I look at the list of updates, it makes me stop and check. At first, I thought it might be locked into Pacific Standard Time, even though I access the UK App Store from UK local time. But when it reports that an update was installed X Days Ago, it isn’t applying a human concept, but that of a machine date calculation.
Update (2018-11-29): scott:
You can not update free software from the Mac App Store without a valid credit card on file. You can not download security patches for free software from the Mac App Store without a valid credit card on file.
Found this out after switching banks.
That is completely crazy.
Update (2018-12-05): John Gruber:
So in Mojave’s Mac App Store app, you can’t scroll anything using standard keyboard keys like Page Up, Page Down, Home, End, or the space bar?
Things like this are canaries in the coal mine regarding the state of the Mac. If even Apple doesn’t get basic fundamentals — like supporting Page Up/Down, things which should work in a scrolling view out of the box — how are we to expect any developer to?
Update (2018-12-07): Howard Oakley:
Mojave 10.14.2 update didn’t, if Apple’s release notes are to be believed, bring any changes to the Mac App Store. But after the update, it is behaving quite differently. In fact, it looks as if it’s broken, on this Mac at least.
Update (2018-12-11): Howard Oakley:
It started well after I had successfully migrated to my new Mac. One morning, there were four updates shown in the App Store. When I clicked to download and install them all, a little later the App Store had given up, and told me they had to be downloaded again from the store.
Update (2019-04-08): Steve Zeoli:
I want to be able to find new apps, not the same list of Top Paid or Top Free apps. I’m not a fucking sheep that wants to follow the herd. Give me green grass!
Update (2019-05-13): Brent Simmons:
When I open the Mac App Store, it goes straight to this. Just me?
Update (2021-05-24): Tony Arnold:
This is a hard argument for never building native app UI using web technology (HTML, CSS, etc).
If these were native controls reading off a server backend for their content, they’d at least still look good, even if they weren’t populating properly.
The display of the Mac App Store has been broken on Sierra and High Sierra for months.
App Previews App Review AppleScript Code Signing Mac Mac App Store macOS 10.14 Mojave Sandboxing Software Rewrite TestFlight Time
Jordan Robertson and Michael Riley (Hacker News):
Nested on the servers’ motherboards, the testers found a tiny microchip, not much bigger than a grain of rice, that wasn’t part of the boards’ original design. Amazon reported the discovery to U.S. authorities, sending a shudder through the intelligence community. Elemental’s servers could be found in Department of Defense data centers, the CIA’s drone operations, and the onboard networks of Navy warships. And Elemental was just one of hundreds of Supermicro customers.
[…]
Apple made its discovery of suspicious chips inside Supermicro servers around May 2015, after detecting odd network activity and firmware problems, according to a person familiar with the timeline. Two of the senior Apple insiders say the company reported the incident to the FBI but kept details about what it had detected tightly held, even internally.
[…]
Since the implants were small, the amount of code they contained was small as well. But they were capable of doing two very important things: telling the device to communicate with one of several anonymous computers elsewhere on the internet that were loaded with more complex code; and preparing the device’s operating system to accept this new code. The illicit chips could do all this because they were connected to the baseboard management controller, a kind of superchip that administrators use to remotely log in to problematic servers, giving them access to the most sensitive code even on machines that have crashed or are turned off.
Apple’s response:
Over the course of the past year, Bloomberg has contacted us multiple times with claims, sometimes vague and sometimes elaborate, of an alleged security incident at Apple. Each time, we have conducted rigorous internal investigations based on their inquiries and each time we have found absolutely no evidence to support any of them. We have repeatedly and consistently offered factual responses, on the record, refuting virtually every aspect of Bloomberg’s story relating to Apple.
On this we can be very clear: Apple has never found malicious chips, “hardware manipulations” or vulnerabilities purposely planted in any server. Apple never had any contact with the FBI or any other agency about such an incident.
Julie Bort (in 2016, via iStumbler):
Still, Apple is motivated to design build its own hardware, the same as Google and Amazon does, and run it on its own for one pretty scary reason: security. It suspects that the servers it has been ordering from others are being captured during shipping, and backdoors added to them that will make them susceptible to being hacked.
At one point, the company even had people taking photographs of the motherboards in the computer servers it was using, then mark down exactly what each chip was, to make sure everything was fully understood.
Update (2018-10-05): Amir Efrati (in 2017):
In early 2016, Apple discovered what it believed was a potential security vulnerability in at least one data center server it purchased from a U.S.-based manufacturer, Super Micro Computer, according to a Super Micro executive and two people who were briefed about the incident at Apple. The server was part of Apple’s technical infrastructure, which powers its web-based services and holds customer data.
Apple ended up terminating its yearslong business relationship with Super Micro, according to Tau Leng, a senior vice president of technology for Super Micro, and a person who was told about the incident by a senior infrastructure engineering executive at Apple. The tech giant even returned some of Super Micro’s servers to the company, according to one of the people briefed about the incident.
Stephen Schmidt:
Today, Bloomberg BusinessWeek published a story claiming that AWS was aware of modified hardware or malicious chips in SuperMicro motherboards in Elemental Media’s hardware at the time Amazon acquired Elemental in 2015, and that Amazon was aware of modified hardware or chips in AWS’s China Region.
As we shared with Bloomberg BusinessWeek multiple times over the last couple months, this is untrue. At no time, past or present, have we ever found any issues relating to modified hardware or malicious chips in SuperMicro motherboards in any Elemental or Amazon systems. Nor have we engaged in an investigation with the government.
Kim Zetter:
I have to say, this is all really bizarre. The Bloomberg story is very detailed, citing documents and inside sources. But the company denials are also detailed and emphatic. You don’t often see the latter when a company is trying to hide something or be coy.
John Gruber (tweet):
I see no way around it: either Bloomberg’s report is significantly wrong, at least as pertains to Amazon and Apple, or Apple and Amazon have issued blatantly false denials.
Apple (Hacker News, MacRumors):
We are deeply disappointed that in their dealings with us, Bloomberg’s reporters have not been open to the possibility that they or their sources might be wrong or misinformed. Our best guess is that they are confusing their story with a previously-reported 2016 incident in which we discovered an infected driver on a single Super Micro server in one of our labs. That one-time event was determined to be accidental and not a targeted attack against Apple.
[…]
Finally, in response to questions we have received from other news organizations since Businessweek published its story, we are not under any kind of gag order or other confidentiality obligations.
John Gruber:
What sense does it make that Apple discovered a profound security problem in Super Micro motherboards in May 2015, so serious that the company reported it to the FBI, but then didn’t sever ties with Supermicro until at least eight months later? That timeline makes no sense.
Matt Drance:
After reading this Bloomberg story I have two questions:
1) Why not name the “third party company” that found this hack? What security firm wouldn’t want credit for this?
2) FBI and DNI/CIA/NSA declined comment on this story primarily sourced from “US officials.” What’s left?
Zack Whittaker:
In fairness to Bloomberg, chief among Apple’s complaints is a claim that Bloomberg’s reporters were vague in their questioning. Given the magnitude of the story, you don’t want to reveal all of your cards — but still want to seek answers and clarifications without having the subject tip off another news agency — a trick sometimes employed by the government in the hope of lighter coverage.
Yet, to Apple — and Amazon and other companies implicated by the report — they too might also be in the dark. Assuming there was an active espionage investigation into the alleged actions of a foreign government, you can bet that only a handful of people at these companies will be even cursorily aware of the situation. U.S. surveillance and counter-espionage laws restrict who can be told about classified information or investigations. Only those who need to be in the know are kept in a very tight loop — typically a company’s chief counsel. Often their bosses, the chief executive or president, are not told to avoid making false or misleading statements to shareholders.
Nick Heer:
This story has been rattling around my head all day today. My early thought was that perhaps the Bloomberg reporters did a Judith Miller. Maybe their government sources had a specific angle they wished to present to create a political case against China or in favour of further sanctions — or actions far more serious — and needed a credible third-party, like a news organization, to create a story like this. But Robertson and Riley’s seventeen sources include several individuals at Amazon and Apple with intimate knowledge of the apparent discovery of unauthorized hardware modifications, something they later confirmed in a statement to Alex Cranz of Gizmodo. This doesn’t seem likely.
[…]
Indeed, Kieren McCarthy of the Register did a fine job parsing each company’s statements, albeit with his usual unique flair. But, though there is absolutely some wiggle-room in each denial, there are remarks made by each company that, were they found to be wrong, would be simple lies.
[…]
Either manufacturing of these components becomes increasingly diversified or, more likely, far greater control and oversight is required by companies and end-client governments alike.
Kieren McCarthy:
As to the reports – from both Amazon and Apple – that Bloomberg says its sources have seen. It is worth noting that Bloomberg does not claim to have seen those reports itself. How closely were its sources able to scrutinize those reports? Could they have been mistaken?
From that point, it is very possible that the other sources that Bloomberg felt were confirming its story were confirming something else: that China is trying to get into the hardware supply chain. Which is no doubt true, as US intelligence agencies have repeatedly warned in the past year, particularly with respect to mobile phones.
So it is possible that the reporters did an excellent job but ended up in the wrong place, with half a story but going down the wrong path. It is equally possible that they have got 90 per cent of the way there and Apple and Amazon are carefully using the last 10 per cent to issue careful denials.
Update (2018-10-10): Joe Rossignol:
Apple’s recently retired general counsel Bruce Sewell told Reuters he called the FBI’s then-general counsel James Baker last year after being told by Bloomberg of an open investigation into Supermicro, and was told that nobody at the federal law enforcement agency knew what the story was about.
John Paczkowski and Charlie Warzel (Hacker News):
Multiple senior Apple executives, speaking with BuzzFeed News on the condition of anonymity so that they could speak freely, all denied and expressed confusion with a report earlier this week that the company’s servers had been compromised by a Chinese intelligence operation.
Bob Burrough:
What of The Information’s article Feb ’17? I don’t think this would be a conspiracy between the two news orgs. Something’s up.
Kevin Beaumont:
Worth noting same Bloomberg reporters put out a story a few years citing multiple sources that the US knew about Heartbleed. That story was flat out wrong. Bloomberg didn’t follow it up or comment.
Joe Rossignol:
The U.S. Department of Homeland Security today said it has “no reason to doubt” the companies who denied a bombshell Bloomberg Businessweek report this week about Chinese spies using a tiny chip to infiltrate U.S. companies.
Nick Heer:
Reuters also reports that a division of GCHQ, Britain’s signals intelligence agency, does not presently doubt Apple and Amazon’s denials.
[…]
That’s a lot of reputable organisations — and the American government — who have staked their credibility on widely varying accounts of the veracity of this story.
John Gruber:
Bloomberg’s Big Hack story should eventually be fully-corroborated, if true. According to their report, there are thousands of compromised servers out there. If there are, security experts will eventually identify these rogue chips and document them.
See also: Hacker News.
SwiftOnSecurity:
The Bloomberg article has no actionable information for industry or consumers. All claimed involved parties have denied the events described ever happened.
It’s unclear what the purpose of this is.
Apple (Hacker News):
In light of your important leadership roles in Congress, we want to assure you that a
recent report in Bloomberg Businessweek alleging the compromise of our servers is not
true. You should know that Bloomberg provided us with no evidence to substantiate
their claims and our internal investigations concluded their claims were simply wrong.
We are eager to share the facts in this matter because, were this story true, it would
rightly raise grave concerns.
John Gruber:
Hardware security researcher Joe Fitzpatrick was one of the very few named sources in Bloomberg’s blockbuster “The Big Hack” story. He provided only background information on the potential of hardware exploits in general — he claimed no knowledge of this specific case. On Patrick Gray’s Risky Business (great name) podcast, he expresses serious unease with the story Bloomberg published.
Jason Koebler, Joseph Cox, and Lorenzo Franceschi-Bicchierai:
Even sources used in the original story are confused about what’s going on. The cybersecurity podcast Risky Business interviewed one of the few named sources in the original Businessweek article, hardware security expert Joe Fitzpatrick, who expressed doubts about the article, and said he had never been contacted by any Bloomberg fact-checker. Fitzpatrick was used as an expert source to comment on the technical details of what Bloomberg described and does not have any firsthand knowledge of the actual alleged hack.
John Paczkowski:
what kind of source elicits so much confidence that you don’t provide evidence for review to the companies involved, single source some key details, and stand by your story when two tech bigs are shooting you in the face with both barrels while multiple telecoms say “not us”?
Nick Heer:
For what it’s worth, I don’t want Robertson and Riley to have egg on their faces. I hope the story is not entirely as described because, if it is, it is truly one of the biggest security breaches in modern history — Supermicro has supplied a lot of servers to industry giants. But I don’t want the reporters to be wrong; Bloomberg has a great reputation for publishing rigorously-researched and fact-checked longform stories; I don’t want to have lingering doubts about their future reporting. And I’m not defending the biggest corporations in the world out of loyalty or denial — they have PR teams for that, and should absolutely be criticized when relevant. And I think the central point of the article — that the supply chain of a vast majority of the world’s goods is monopolized by an authoritarian and privacy-averse government is a staggering risk — is absolutely worth taking seriously.
Joe Rossignol:
Rob Joyce, Senior Advisor for Cybersecurity Strategy at the NSA, is the latest official to question the accuracy of Bloomberg Businessweek’s bombshell “The Big Hack” report about Chinese spies compromising the U.S. tech supply chain.
“I have pretty good understanding about what we’re worried about and what we’re working on from my position. I don’t see it,” said Joyce, speaking at a U.S. Chamber of Commerce cyber summit in Washington, D.C. today, according to a subscriber-only Politico report viewed by MacRumors.
See also: Upgrade.
Update (2018-10-19): BuzzFeed (Hacker News):
Apple CEO Tim Cook, in an interview with BuzzFeed News, went on the record for the first time to deny allegations that his company was the victim of a hardware-based attack carried out by the Chinese government. And, in an unprecedented move for the company, he called for a retraction of the story that made this claim.
Update (2018-10-25): John Gruber:
The longer they drag this out before a full retraction, the more damage they’re taking to their long-term credibility. Read their statement closely — they’re not saying their story is true or that Apple and Tim Cook are wrong. All they say is they spent a year on the story and spoke to 17 sources multiple times.
Nick Heer:
This is one of the most baffling sagas I can remember. Either the supply chain is hosed and companies like Apple and Amazon really have no idea, they do know and their executives are covering it up in flagrant violation of the law, or an esteemed news organization fucked up to an immense degree.
Andy Jassy:
@tim_cook is right. Bloomberg story is wrong about Amazon, too. They offered no proof, story kept changing, and showed no interest in our answers unless we could validate their theories. Reporters got played or took liberties. Bloomberg should retract.
Jean-Louis Gassée:
Supermicro sold tens of thousands of server motherboards to the US companies mentioned in the story. Were they all infected with the offending spyware chip? Probably not, but there must have been thousands of motherboards released into the wild with the purported mission of penetrating US infrastructures. Yet, despite “more than a year of reporting” and “more than 100 interviews…including government officials and insiders at the companies” (from Bloomberg’s reply to Tim Cook), Bloomberg and its (anonymous) sources were unable to come up with a single infected motherboard.
A missing weapon doesn’t mean the crime didn’t happen. But not finding any weapons after thousands of crimes should have troubled the authors — or, more important, their hierarchy of editors.
Erik Wemple (via John Gruber):
Sources tell the Erik Wemple Blog that the New York Times, the Wall Street Journal and The Post have each sunk resources into confirming the story, only to come up empty-handed.
[…]
Bloomberg, on the other hand, gives readers virtually no road map for reproducing its scoop, which helps to explain why competitors have whiffed in their efforts to corroborate it.
Nick Heer:
Michael Riley, one of the reporters on the story, quickly asserted after the story’s publication that the physical evidence assured that corroborating stories would soon be published. Not only has that not happened, it’s the inverse that has: source after source raising doubts about the accuracy of the story’s core arguments.
Juli Clover:
Today, Supermicro Charles Liang joined Cook in calling for a retraction. In a statement shared by CNBC, Liang said that Supermicro has not found malicious hardware components in its products, nor has Bloomberg produced an affected Supermicro motherboard. Bloomberg, he says, should "act responsibly" and retract its "unsupported allegations."
Patrick Kennedy:
We have discussed two patently false technical details in the Bloomberg article. Anyone involved in the server industry will know this as they are common foundational elements regarding how servers work. Beyond the false points in the Bloomberg article, there are a number of other elements that are at best implausible.
[…]
In this article, we have shown why the technical details of the Bloomberg alleged hack are inaccurate and/or implausible. These technical details were offered to Bloomberg through anonymous sources, so we have no way of doing further fact-checking. We showed why, even if a chip can be produced and placed it would not work as Bloomberg reports.
Update (2018-12-12): Erik Wemple:
Not only did industry and government officials denounce the conclusions on the record, but the story itself was short on hard evidence of a supply-chain compromise. It relied on “17 people” who “confirmed the manipulation of Supermicro’s hardware and other elements of the attacks. The sources were granted anonymity because of the sensitive, and in some cases classified, nature of the information,” noted the story. What it lacked were documents, photos, reports — any of the artifacts that would logically go along with such a scary intrusion into the U.S. economy.
Despite such shortcomings, Bloomberg continues to stand by the same stand-by statement it issued weeks ago: “We stand by our story and are confident in our reporting and sources.”
Bruce Schneier:
I don’t think it’s real. Yes, it’s plausible. But first of all, if someone actually surreptitiously put malicious chips onto motherboards en masse, we would have seen a photo of the alleged chip already. And second, there are easier, more effective, and less obvious ways of adding backdoors to networking equipment.
Joseph Menn (via Rene Ritchie, Hacker News, MacRumors):
Computer hardware maker Super Micro Computer Inc told customers on Tuesday that an outside investigations firm had found no evidence of any malicious hardware in its current or older-model motherboards.
Jake Williams:
I’ve been told by reporters that they don’t have any journalistic requirement to protect sources that intentionally deceive them. Are we there yet? Because at this point, it seems like either:
1. REALLY bad reporting
2. Coordinated “leaks”
I’m guessing the latter.
Amazon Apple Central Intelligence Agency (CIA) China iCloud Malware Privacy Security The Media