Carson Oliver and Apple’s Gaming Push
Seven years later, Apple Arcade hasn’t gone anywhere, and Apple itself hasn’t slowed its broader gaming efforts either. Between courting major publishers like Capcom to release their games on Mac to launching a proper gaming app, it’s clear that Apple still has its sights set on being a major player.
The latest example of that came this week as Apple launched an App Store event dubbed Indie Games Week. The week-long initiative saw Apple welcoming games like Vampire Crawlers to iOS and announcing an ambitious mobile version of No Man’s Sky. At the center of that push was Carson Oliver, the new head of App Store Worldwide following Phil Schiller’s sudden departure from the role this past August. The fact that one of his first acts in the role was spearheading an indie gaming showcase hints at where Oliver’s priorities might lie.
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While Oliver sells the narrative with carefully worded precision, questions still linger around Apple’s wider gaming efforts. Continued investment in mixed reality gaming is uncertain given that Apple has reportedly cut down production of its Vision Pro headset due to underwhelming sales. And though Apple continues to court publishers and get games on iOS, we haven’t seen the full-throated support from major players like Capcom and Ubisoft in 2026 that was crucial to raising Apple’s gaming profile in 2023.
Previously:
- App Store Moves From Phil Schiller to Eddy Cue
- Apple Games App
- Testimony on External Purchase Fee and Scare Screens
- App Store Business Reorg
- Monument Valley 3 in Netflix Games
- Inside Apple Arcade
- Hearing for Apple Violating Epic’s Injunction
- Apple Arcade’s Uncertain Future
- Apple’s Mac Gaming Push
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It was always bananas to me that Nintendo can sell a bazillion 5 year old android phones to game on but Apple couldn't figure out how to do the same thing.
