App Store Moves From Phil Schiller to Eddy Cue
As Apple Fellow, Schiller continued to oversee the App Store and Apple events, but the role may not have left him with sufficient time for his own endeavors. In 2024, The Wall Street Journal said Schiller was working close to 80 hours a week.
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Schiller is stepping down from overseeing the App Store and Apple product launches just as John Ternus is set to take over as Apple CEO.
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Apple is moving the App Store to Eddy Cue, who oversaw it until 2015. Cue is Apple’s services chief and will reportedly be taking a more influential role under Ternus’ leadership. Carson Oliver, who has long been on the App Store team, will oversee its day-to-day operations.
Phil Schiller was right there with Steve Jobs and Tim Cook at the start of Apple’s comeback in 1997-1998.
He is officially stepping back to only his Apple Fellow role.
Phil has a combined 35 years of service to Apple 1987 - 1993 & 1997 - today
Previously:
- Apple Vision Pro and Software Layoffs
- John Ternus Replaces Tim Cook
- Phil Schiller Steps Down From SVP
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80 hours a week doing everything but introduce upgrade pricing to the App Store. Happy trails.
80 hours a week doesn't give you enough time to take care of your mental or physical state, and it has negative impacts on your performance and decision making.
And I think we can see that in the poor quality of everything relating to the App store
When Phil took over the App Store there was a brief period of rapid improvement and then a long decline back into mediocrity.
It doesn't sound like Apple has taken the chance to reset with this latest leadership change.
> Carson Oliver, who has long been on the App Store team, will oversee its day-to-day operations.
Wait, you mean they actually have people working on it?
Since “Services” has seemed to mean in recent years “ads anywhere we can possibly think of, and if we have time leftover not adding ads, maybe something else”, I do not have high hopes for the App Store from here on out (and I already have plenty of issues with it).
When Phil took over the App Store there was a brief period of rapid improvement and then a long decline back into mediocrity.
What’s worse, Eddy Cue was the guy who was running the App Store before Schiller took over, and he seemed to think that it’s totally OK for an app to languish in review for a week or two.
Previously, I’ve read people here express concern that Apple’s been losing talent, but mostly that seemed to be Johny Ive’s group and Alan Dye’s group and men like Tang Tan — not really cause for worry. Cue seems to have been OK as a dealmaker for TV and music stuff, but running the App Store seems to place him back at his level of incompetence.
With the departure of Keith Stattenfield (after I looked him up) and now this, I’m back to worrying again if advances in LLMs don’t keep pace to fully counteract the loss of institutional knowledge and skill that seems to be going on over there. I figure he’s 60 or thereabouts — not super duper old.
"Interesting" post on Linkedin from Matt Fischer:
"For nearly 15 years, I sent Tim Cook a weekly report every Sunday night on the global App Store business. My team and I packed it with data, charts, and commentary on what was happening around the world.
Most weeks: silence. Every so often, a probing question would come back about a specific metric or market. Or, better, a note congratulating us on a strong quarter. […]"
So basically never a question about why there were so many scams on the App Store or why there are so many problems with the reviews and delays of reviews.
@someone Thanks. Here’s the link. I wonder whether the report ever contemplated whether the App Store was profitable.
Anyone who believes that *anything* at Apple is going to change for the better with Phil Schiller’s departure is in for a rude awakening. That is, of course, unless your sole interest in Apple is from a shareholder’s short-term perspective.
