Shop Different
When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, skeptics were still predicting the death of physical retail.
In Shop Different, Johnson reveals how it happened: how he earned Jobs’s trust, how they developed a vision for a store that would win not by selling but by serving, and how he convinced Jobs that the store’s service philosophy should be rooted in something as intangible as love. Johnson then gives readers a new look at Apple’s ascent to the most valuable company in the world; offers an inspiring vision for a future in which retailers win on connection, service, and experience; and shares an honest look at what leads to success—and what can follow.
I enjoyed this interview that Jeff Benjamin and Fernando Silva did with Ron Johnson.
Previously:
- Five Decades of Thinking Different
- Apple: The First 50 Years (Forthcoming)
- Apple Retail Store Time Machine
- 20 Years of Apple Retail Stores
- Closing Microsoft Retail Stores
- How the Apple Store Lost Its Luster
- Apple Retail Employees Aggressively Pushing iPhone Upgrades
- Interview With Ron Johnson
- My Today at Apple Experience
- Apple Stores Suffer From Customer Complaints, Long Wait Time
- Angela Ahrendts’s Plan for Apple Retail
- The Genius Bar Idea
- Apple Retail Changes
- Apple Retail Store Changes
