Apple Park: Designed to Isolate

Malcolm Crawford (Mastodon):

The open-plan floors make it hard to concentrate. The building is so large that getting from one meeting to the next eats real time out of the day. It’s common for people to run meetings with colleagues over Webex — colleagues on the same campus, sometimes no more than two hundred yards away.

Ironically, Apple Park replaced a campus that did far better on the same measure without ever trying to. Infinite Loop produced far more of the accidental, cross-team contact Apple Park was explicitly built to create. Working out why starts with what Infinite Loop got right by accident. It continues with what the research on office proximity says about why that kind of thing happens at all. And it ends with what Apple Park could become instead — including a version of the fix Apple already trusts enough to run for a hundred people a year.

[…]

There’s no obvious focal point for the whole site — most sections have their own sitting area and their own coffee bar, but nothing plays the role Caffè Macs and the IL1 coffee bar played together at Infinite Loop. Caffè Macs at Apple Park seats a thousand people and feels built for throughput, not conversation. Everything is organised per-segment rather than around a shared centre, which is convenient for the people in that segment and useless for the discovery-by-accident that made the old campus work.

[…]

By multiple accounts from people who were there during design and construction, the site was flagged as under-provisioned for meetings and conferences before it even opened.

Via Jason Anthony Guy:

Apple Park is a beautiful structure, but is not terribly conducive to focused or collaborative work. Even as an occasional visitor I found it overwhelming. Employees sit shoulder to shoulder, voices bounce off and bleed through glass walls, and privacy is a virtual impossibility. My friends and colleagues who worked there regularly found it difficult to be productive.

I worked in Infinite Loop (Building 3, 2nd floor) for thirteen years (right below Developer Publications, where Malcolm spent a good portion of his Apple career). I loved IL because its design made serendipitous encounters easy. Whether it was sitting outside Caffè Macs or in the IL 1 Atrium, I would inevitably bump into someone and have a conversation that furthered an in-flight project, sparked something new, or simply reinforced the social ties that bind colleagues.

It helped that at that time, Apple had perhaps 10,000 employees, most of whom were in or near IL. After iPhone came about and IL started getting locked down, much of the natural collaboration dissipated, disappearing behind badged doors and disclosures.

Ken McLeod:

IL provided a place to focus on your work[1], as well as seating spaces that are out of the flow of traffic where you can have an informal meeting[2]. At AP, every collaborative space is effectively in the middle of a hallway. That turns out to be enormously distracting, both to you and to those people trying to work in the glass bullpen right next to it.

[1] before all cubicles and offices became multi-person shared spaces

[2] before all those spaces were filled in with more offices

Helge Heß:

“The IL1 atrium really was the crossroads of the company in those days” I really don’t think that this is true literally by any means. Assuming “those days” overlap with the time I’ve been there (pre Park). The XFs in IL have been extremely scarce. IL was way too small and overloaded, I’d actually say it was very similar to Apple Park. No one really wanted to work there in those tiny offices with multiple people 🤷‍♀️

Steve Hayman:

I loved the IL1 atrium. I’d sit there and hope that someone like MMalc would wander by, and they often did. It was a real destination for field people who didn’t get to visit the mothership very often. I miss that. AP had nothing like it.

Eric Schwarz:

I think of my days in college—most dorms residence halls were not air conditioned, so at the end of August, you had to open your window (often to place a box fan) and door to create some airflow. People walking through the building would meet by chance. Newer buildings tended to be less lively and more like a hotel—all the doors closed and rarely much activity. Through renovations, most of the buildings have had air conditioning added, dropping those interactions over the years.

Previously:

• Apple and Design Details
• Apple Park’s Open Work Spaces
• Apple’s New Campus

Update (2026-07-22): Dr. Drang:

As you may know, the Lumon Industries building that Mark, Helly, Irving, and Dylan work in is a former Bell Labs facility in Holmdel, New Jersey. I first learned about the building several years ago, when I read Jon Gertner’s excellent history of The Labs, The Idea Factory. It’s a distinctive place designed by Eero Saarinen in the early 60s.

Bell Labs was known for the fruitful collaboration of its researchers, often started through chance meetings in the hallways of other Bell Labs facilities. The new Holmdel building was supposed to further that sort of teamwork, but things didn’t work out as planned.

macintog:

I worked in IL1 for over a decade. The day I saw the open-plan spaceship, I knew I would never set foot inside. There are more rewarding ways to work in a barn.

Apple Apple Park Design Jonathan Ive Steve Jobs Webex Working

7 Comments RSS · Twitter · Mastodon

---

---

---

---

---

---

---

Leave a Comment

Name

E-mail (will not be published)

Web site

Δ