“Link in Bio” Is Apparently a Billion-Dollar Business
Who would’ve thought that an entire swath of startups would spring up all because Instagram, TikTok and Twitter only let you link to one website in your bio? Apparently, Linktree co-founder and CEO Alex Zaccaria did.
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Over the last year and a half, Linktree raised a combined $55.7 million over two funding rounds. Today, the Australia-based company announced a $110 million all equity round led by Index Ventures and Coatue Management, with participation from AirTree Ventures, Insight Partners and Greenoaks. This raise values Linktree at a whopping $1.3 billion. That’s a lot for what’s essentially a lightweight mini-website builder.
Via Nick Heer:
I am no venture capitalist, but that seems like a stunning amount of on-paper value to be hinging on a single product decision from Instagram. Notably, this valuation is higher than Instagram’s was when it was acquired by Facebook.
Next step is to allow the users to write text updates on their Linktree pages. Maybe tag them. Videos.. images.. Do their own analytics, set up a shop.
The blog is the limit.