Friday, November 5, 2021

Netflix Games for iOS

Ash Parrish:

Users will be able to choose from one of five games: Stranger Things: 1984, Stranger Things 3: The Game, Shooting Hoops, Card Blast, and Teeter Up. Starting today, users can download Netflix games from the Google Play store, requiring a Netflix subscription to play. Then on November 3rd, Netflix will begin rolling out games to the app itself. When on a mobile device, Netflix Games will come packaged in its own dedicated row and have a dedicated tab.

Steve Troughton-Smith:

It sounds like these will be individual games on the App Store, but accessed through your Netflix subscription. Abiding by the rules Apple came up with on the spot to push Microsoft’s Xcloud away from iOS

Jason Snell:

If Netflix wants to be on iOS, it will almost certainly submit every game to the App Store on its own, and then you’ll connect them to your Netflix subscription in order to play them. (I imagine the Netflix app itself will gain links to those apps, but that the apps themselves will be delievered via the App Store.)

That all would seem to be within the letter of the App Store guidelines, but of course, there’s nothing stopping Apple (except publicity and regulatory scrutiny!) from amending its rules or its interpretation of those rules in order to make things harder for Netflix.


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Squid Game is not the only “game” that Netflix has been focusing on of late.

On November 2nd, the OTT leader launched Netflix Games on its Android application around the world. Yesterday, the service was expanded to iOS devices.

Netflix’s tryst with gaming was a long time coming. Given the immense size of its subscriber base, the company is already a formidable player in the subscription gaming space, despite being less than a week old and having only five titles to boot.

But why is Netflix so eager to diversify beyond "traditional" filmed entertainment, its proverbial niche?

Click link for a deep-dive:

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