Wednesday, April 12, 2017 [Tweets] [Favorites]

Google’s Search Quality Crisis

Danny Sullivan:

What’s happened to Google search is on par with the Apple Maps fiasco or Samsung’s exploding Galaxy Note7 phones.

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Google’s results might be as good as ever. They might even be better than ever. But if the public perception is that Google has a search quality problem, that wins, because we don’t have any hard figures about relevancy.

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If you want to go further with me examining the issues in this particular search, see some of my commentary in this Twitter moment. But the facts don’t matter, in terms of Google’s search quality reputation. The Google outrage machine is stoked.

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We should continue to hold Google and search engines to a high standard and highlight where things clearly go wrong. But we should also understand that perfection isn’t going to be possible. That with imperfect search engines, we need to employ more human critical thinking skills alongside the searches we do — and that we teach those to generations to come.

Nick Heer:

I agree; I think users should have always been viewing search results with much more scrutiny than they do. But many people are lulled into believing that Google’s representation of the truth is the correct one. Their rich snippet answer box made this already-pervasive belief far worse by highlighting a single piece of a webpage as, seemingly, The Answer, even for questions where The Answer doesn’t exist.

Previously: Google’s Algorithm Is Lying to You About Onions and Blaming Me for It.

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