Twitter Has Stopped Showing Ads to Some VIP Users
Peter Kafka (tweet):
For the past few months, the social media company has stopped displaying ads, or has dramatically reduced the number of ads it displays, to a small group of some of its most prominent and active users.
For those people, Twitter is an ad-free, or nearly ad-free, experience.
Sources say Twitter made the move in an attempt to get some of its VIP users to stay engaged with the service.
Selective treatment on Twitter gives me the creeps. First @verified, now no ads for the elite
It seems like the ads have become a lot more intrusive lately.
I know the thing isn't the easiest in the world to monetize, but jeebus. Management really hasn't seemed to have a clue the past couple of years.
Which is all too bad, cuz it's a valuable service I'd love to see run both well and profitably.