UK App Tracking Transparency Lawsuit
Apple is facing a £2 billion ($2.7 billion) London lawsuit brought on behalf of app developers over its app tracking rules, with the iPhone maker accused of abusing its power to unfairly impose greater restrictions on third parties.
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Lawyers bringing the new lawsuit against Apple, though, say the feature imposed stricter requirements on third-party app developers than on Apple’s own services, giving its advertising ecosystem a competitive advantage.
Via Ben Lovejoy:
The latest lawsuit has an interesting twist: it’s being brought by Ann Pope, who was previously a senior official with the regulator behind today’s case.
The company told Reuters it was “bound by the exact same requirements as all developers.”
However, regulators across Europe including in France, Italy and Poland have investigated ATT. Germany’s competition regulator, the Federal Cartel Office, last month determined that Apple was favoring its own apps over those from external developers.
The EU is saying “you’re big enough that you have to treat your other business models like third parties” and Apple replies with “but we know we’re solid, so that makes no sense!”
Previously:
- App Tracking Transparency Changes in Germany
- Italy Fines Apple Over App Tracking Transparency
- Europe vs. App Tracking Transparency
- France Fines Apple Over App Tracking Transparency
