Archive for June 25, 2026

Thursday, June 25, 2026

Apple Hardware Price Hikes

Osmond Chia (Hacker News, 9To5Mac, Engadget):

Apple plans to raise the prices of its products as the cost of the memory chips it uses has surged, the technology giant’s boss has said.

Tim Cook, Apple’s outgoing chief executive, told the Wall Street Journal (WSJ) that price increases were “unavoidable” as the situation around memory chips had become “unsustainable”.

Nick Heer:

During its holiday quarter, Apple’s profit margin on hardware was 40.7%; in its most recent quarter, that dropped to 38.7% — a remarkable figure for physical products. It is these high margins that led to analysts like Ming-Chi Kuo to claim Apple would keep prices more-or-less stable and offset the additional costs through its even higher-margin — 76.7% — services business.

Adam Engst:

Winkler suggests in his summary that Apple has absorbed the cost increases so far because it has always treated memory and storage upgrades as profit centers. That’s no surprise to the Apple community, which has long chafed at Apple’s premium prices for memory and storage. But now, for instance, the price of standalone internal flash storage is closer to and sometimes even higher than Apple’s upgrade prices.

[…]

Obviously, Apple could absorb such costs and more if it were to accept dramatically lower gross margins. But as high-minded and customer-focused as Apple is, the company is still in business to maximize profit.

I was recently looking to add another SSD and a few hard drives to my setup. Normally, prices go down over time, but currently it SSDs are about double the price I paid last year, and large hard drives are almost triple.

John Gruber (Hacker News):

Apple, to my recollection, has never before issued a warning about price increases. Keep in mind that Apple deals with prices in a very different way from its competitors. For Apple, prices are part of a product’s brand, so they don’t fluctuate with component costs.

Chance Miller (Hacker News, MacRumors, Mac Power Users):

Apple has raised prices across the board for many of its products today. MacBook Neo now starts at $699 (up from $599), while MacBook Air now starts at $1299 (up from $1099). Other impacted products include MacBook Pro, iPad, iPad Air, and many more. iPhone, Apple Watch, and AirPods pricing is unchanged.

Ben Lovejoy:

Earlier this week, I outlined three reasons for agreeing with Mark Gurman that the Apple price increases could be imminent, and that indeed proved to be the case.

iPhones have escaped the increases, but they are otherwise both broad-reaching and pretty dramatic. But perhaps the most surprising thing is that the MacBook Neo has been included …

Tim Hardwick:

Apple today increased the starting price of the Mac mini with M4 Pro chip by $200, taking the higher-tier model up to $1,599 on its online store.

[…]

Apple had already raised the Mac mini’s effective starting price in May by discontinuing the $599 configuration with 16GB of RAM and a 256GB SSD, leaving the $799 model with a 512GB SSD as the new entry-level option. Interestingly, the 16GB RAM / 256GB storage option has now been reinstated, but the $799 starting price remains.

Stephen Hackett has a table of the old and new prices.

Nick Heer:

Pre-announce it with a small delay, thus giving you a temporary sales boost as people scramble to get their orders in at current prices, and to soften the blow when the increases hit.

Matt Birchler:

I also can’t help but see that “we need to begin raising prices on a number of products, including today’s increases for iPad and Mac,” statement as implying more increases are coming. The iPhone price increase seems inevitable, and my money is on it starting with the new models in September.

Simon Sharwood:

Micron CEO, president and chairman Sanjay Mehrotra explained the SCAs in prepared remarks delivered during the company’s Q3 earnings call. He explained that Micron has signed 16 SCAs, most of them covering 2026 to 2030, and that they involve a commitment to buy a certain quantity of product and pay for it in a pricing band that has a floor and a ceiling price. The floor price covers the historically high gross margins mentioned above, and the ceiling price means those who commit to an SCA are insulated if memory prices go even higher.

Previously:

Tony Krueger, RIP

Raymond Chen:

Tony Krueger is remembered in Wikipedia as the person who ported the game Chip’s Challenge to Windows for the Windows Entertainment Pack. But that’s probably not the code he wrote that touched the most people.

Tony worked on Word 1.0, 1.1, 2.0, then on Word for OS/2 and Word for Mac, then returned to Word 6.0 and several versions beyond that. He probably holds the record for “most versions of Word shipped.”

[…]

Tony made the spell checker much more unobtrusive so that it didn’t interfere with your foreground work. And when it found a problem, instead of waiting for you to trigger a spell check, it immediately drew red squiggles under potentially-misspelled words (and later green squiggles under potential grammatical errors).

WebKit Always Enables the Copy Menu Item in Every App

John Gruber (Mastodon):

In most Mac apps, since the dawn of time, if there is nothing selected to be copied, the Edit → Copy (and Cut) commands are disabled. If you invoke the ⌘C shortcut while the Copy command is disabled, you hear an alert sound, letting you know that whatever you thought you were copying could not be copied because it wasn’t selected. That beep is useful context. This is proper behavior for all menu items — if they’re not available to do something, they should be disabled, and invoking a disabled menu item keyboard shortcut should beep. In any app that uses WebKit, since early in 2025, the Copy command is always enabled when a WebKit view has focus — but if nothing is selected, you get useless clipboard data that can’t actually be pasted anywhere. (And whatever was on your clipboard is now gone, or pushed back if you use a clipboard history utility.)

Jeff Johnson:

I decided to file a bug report on behalf of Gruber: Copy main menu item is enabled with no selection in the web page. I subsequently learned that the first appearance of the bug was January 2025 in the WebKit source code, February 2025 in Safari Technology Preview 213, and March 2025 in Safari 18.4, as a result of attempting to fix another bug, document.execCommand("copy") only triggers if there is a selection, reported in 2016, nine years prior!

[…]

Sadly, my bug report was closed with the resolution “won’t fix.” The refusal appears to be based on a misunderstanding[…]

Jeff Johnson:

LOL that was fast.

Sometimes Apple is hilarious.

Previously:

Xcode 27’s Device Hub

Apple:

You manage all the devices that appear in Xcode as run destinations using Device Hub.

Run your app on simulated devices in Device Hub to quickly evaluate new features and fix bugs, and to see how your interface works on devices that you don’t have physical access to. Run your app on physical devices to test features or services that have hardware dependencies or investigating performance issues. For more information, see Running your app on simulated or physical devices.

Fatbobman:

Device Hub is undoubtedly a major surprise. It integrates simulators, physical device management, system state testing, and dynamic size adjustment into a new workflow. Its impact on day-to-day development experience may be more direct than that of many individual APIs. That said, iPhone apps now also support dynamic size adjustment, which will bring new challenges for developers, especially in terms of data and state organization. Adapting to different sizes is not something that can be solved merely by relying on dynamic layout containers. In many scenarios, large and small sizes correspond to very different navigation logic.

Collin Allen (Mastodon):

Xcode 27 introduced, among other new features, a new Device Hub app for developers that takes the place of the Simulator app. Where Simulator relied on separate windows for each device, Device Hub brings them all together into a single window where each simulated device is the detail view from a source list of devices on the left. It’s a more organized approach, made necessary by the wide variety of platforms Apple and Apple platform app developers have to build and test against.

[…]

In releases prior to Xcode 27, you could resolve this by importing the root public certificate into the simulated OS. On iOS, this could be done by dragging and dropping the .cer file onto the Simulator device window. Nothing would appear to happen, but you could then navigate to Settings, General, About, Certificate Trust Settings and mark the certificate as trusted.

[…]

In Xcode 27 with Device Hub, this process is much more uniform. […] While this new process does require you to wrap certificates in an Apple Configurator profile, this is much more consistent with how Apple’s device management system works, as it relies on signed profiles with policies, not loose .cer files. And now, just by adding the .mobileconfig to the Profiles section of the device inspector, the embedded certificate is automatically marked as trusted, greatly speeding up installation on new virtual devices.

Steve Troughton-Smith:

I get what Apple is trying to do with the Device Hub, but it’s nowhere near as usable and as useful as the iOS Simulator (in this seed)

Adam Overholtzer:

Device Hub is missing the “pixel accurate” and “point accurate” zoom options and that’s not acceptable.

Steve Troughton-Smith:

Maybe someday the Simulator/Device Hub might even be able to output screenshots in the same orientation as the emulated device 😛

Steve Troughton-Smith:

Thanks to the remote control / screen sharing features of Device Hub, I can remotely navigate to Settings and start a software update on all my iOS27 devices without having to go collect them around the house 👌

Steve Troughton-Smith:

For all of Apple’s nonsense about adding iPhone Mirroring to the EU, the new Device Hub (iOS Simulator) lets you remote-control your physical iOS devices just fine. I don’t think the DMA has an opt-out for developer tools 😛

Steve Troughton-Smith:

It’s such a shame for now that Xcode 27’s Device Hub doesn’t support remote screen sharing with iOSes earlier than 27. I wish the screen sharing functionality was part of the developer disk image, and backported to iOS 26 and even iOS 18. Having a physical device plugged in somewhere is so much faster than booting a Simulator.

Previously:

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