Monday, March 9, 2026

1Password’s Price Hike

Adam Engst:

1Password has announced that prices for its popular password manager will increase for renewals made on or after 27 March 2026. In an email to users, the company said that 1Password Individual will increase from $35.88 per year ($2.99 per month, paid annually) to $47.88 per year ($3.99 per month), and that 1Password Families would increase from $59.88 per year ($5.99 per month) to $71.88 per year ($6.99 per month).

[…]

Annoyingly, 1Password referred to the price increase as an “update,” as in “We’re updating the cost of your subscription,” and “we’re updating pricing for Family plans.”

Over the years, 1Password has really diverged from what I’m looking for, but if you need what it offers the new price doesn’t seem crazy. However, it is off-putting to see the increase described as an “update.” (Simplenote used the same language last year to announce that it was going into maintenance mode.) Big picture, Apple Passwords is free and more than enough for most users, so it’s not surprising that the price of what has become a more niche solution would go up. I wonder how much additional revenue this will bring in vs. the number of of unsubscriptions it causes as the announcement jolts some customers into realizing that they no longer need it.

We can debate how well the two apps implement those features, but neither is seriously problematic. 1Password justifies its price with its significantly larger compatibility matrix and feature set, including[…]

[…]

After all that, 1Password sent another email today, apologizing for the first one because we had signed up for the Families Launch Special Plan, a legacy pricing tier that is apparently locked in for life. I hadn’t remembered that, but presumably someone did. So I’m happy—I get to keep using all the 1Password features without paying more.

See also: Mac Power Users and Scott.

Previously:

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I agree, the price still isn’t too bad. The main thing that keeps me with 1Password is the secondary key (secret key) it uses. I think this additional layer is important. I wish other password managers would implement the same system.


I don't understand why KeePass doesn't get more widespread support. It's a shame that the main branch is Windows only and the ports are hit or miss.

But I suppose I do understand as so few people understand or care about password managers in the first place.

This just seems to be another aspect to the secret war for identity on the internet. It's hard to make a business out of it, but it's the right thing to do in concept.

It would be nice if the operating system vendors would make a good faith effort instead of using it as yet another opportunity for lock-in.


When I got this email, I sighed and figured it was time to move on to Proton or Apple Passwords. But my plan is only going up a dollar a month. While I'm not thrilled that 1Password has gone from scrappy indie AgileBits to 1Password, the enterprise company with an Electron app, that's a pretty tiny increase these days.


I don't use 1Pass, so I don't have much to say here except that Apple Passwords is actually pretty decent. If Bitwarden weren't so cheap (last renewal that hit my cc was $16-ish), I'd absolutely switch over to Apple Passwords. You guys say "ahh, its just a dollar more a month" but paying almost $50/year seems insane when again, Bitwarden is costing me $16/year.

With that said, I converted all my family members over the Apple Passwords, I get a lot less calls asking if I "remember their password."

Apple and the Safari team did excellent work on giving ol Keychain Access a new face.


Sander van Dragt

1password has excellent cross platform support and I’ve always found they had great customer support as well, so for passkey support when trying out open source OSes this makes things a lot easier. I think locking your credentials to your operating system provider and your hardware provider makes it too hard to experiment.


Corentin Cras-Méneur

I have a somewhat epidermic reaction to subscription models when they don't seem justified. I was quite happy with version 7 and its perpetual license and self-hosting solutions. I would have looked at the features of a v8 with a similar design, and in all likelihood I would have upgraded my license and so forth.
Instead, they dropped the perpetual license to force subscription. They dropped self hosting and transitioned to Electron, which brought a horde of issues, slowdowns and user interface yukkiness. The new version is buggy, the extension often takes forever to unlock in my browser or fails to open altogether. There are issues all around.
The "update" price is a bit hard to swallow in that context.

I could use Apple Passwords as a replacement. It has its own issues, such as limited fields and slowdowns, and does not support additional items such as software licenses and IDs.
I shopped around and there are apps that could cover the gap and safeguard my IDs and licenses, but at this point, I'm mostly considering migrating to Strongbox (https://strongboxsafe.com). I'll probably take the "Lifetime" license. The app seems reactive, I can self-host my data, it can import from 1Password and should cover all the data types I need.
I wish the UI had been a bit improved, but I believe I'll be quite OK :-)


Corentin Cras-Méneur

…And I would add: I understand that the subscription model brings a steady flow of cash to the developers of the app, but the question I'm asking myself is "What's in it for me?"

With a weather app, it's easy: I subscribe to updated data from reliable sources. For a magazine or news site, I get new articles, etc.
For an app, typically, I get the "promise" that they'll be working on new features on a continuous release cycle (and in this case, some of it goes to hosting too—since they stopped giving us a choice about this).
Since 1Password 8 has been released, I am absolutely incapable of listing 1 new feature worth upgrading for. I'm sure there are some new features, but all I can think of are bugfixes for issues that came with the Electron transition for things that worked just fine in v7.
"Selling" a transition to a subscription model to the customer base is not an easy thing. When you failed to convince them in the first place, then underdelivered and eventually "updated" the prices without making much of an effort to explain to the customers, you are at a significant risk of losing them. On top of that, AgileBit doesn't even bother promising you new features or anything. Just that the app should work, and they will host your data (because you don't have a choice)………

The only decent "subscription" model I can think of is the one implemented for Agenda (https://agenda.com): You pay for a year and you get all the new features released in that period of time. At then end of that year, you can decide not to renew. You then keep all the past features, you still get all the updates, but the features released after that are locked. If you decide they are worth it for you, you can unlock at any time for another year, etc. (https://agenda.community/t/get-all-features/21)


I’d guess the personal licenses are such a small part of their (enterprise) business model these days that the Apple Passwords competition isn’t really their target audience.


Alexandre Dieulot

I'm very price-sensitive but I don't plan on moving.

I just haven't felt enshitiffication for now. I always had it on a subscription basis and I thought their native Mac and iOS apps were as shoddy as their cross-platform ones.


I need to either get all of my family's passwords into 1Password or move to something else. Currently the children's stuff is in iCloud Keychain and my wife and I are in 1Password.

It isn't so much about the price as it is about how easy it is to use. Feel like I need to help my wife with it multiple times a week and she has been using it for almost 10 years now.

I'd have a hard time moving off of 1Password to iCloud Keychain because I'm on Windows, Linux, and macOS these days. Also, I make use of 1Password's ssh agent for ssh connections and git signing and their secret cli access for some scripts.

The money is worth it to me, but, of course, I'd like to pay less. Tying everything to Apple accounts does make me nervous.


@bart: I'm with you on KeePass, use it for my businesses, everything syncs just fine across Linux, Mac and Windows. Should the iCloud Keychain ever become a pain in the bum, I'll switch over my personal accounts as wel.


Hi.

The part from tidbits talking about travel mode is totally wrong and spread false information.
Travel mode is useless. Everyone with access to your vault (even in locked travel mode can have access to all of your vaults, settings and secret key).

Travel mode is only having an effect if someone is only „looking“ at your vault. So kind of useless.

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