Apple Business
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features.
The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single interface to manage devices, employees, communications, and customer engagement across Apple's ecosystem.
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The platform introduces Managed Apple Accounts with what Apple describes as "cryptographic separation" between personal and work data, allowing employees to use the same device for both purposes without commingling information.
The older services will be discontinued with their data migrated into Apple Business.
It’ll take some time to digest these changes, but it seems like this is a simplification of Apple’s business offering, and making MDM free will be a win for smaller organizations. Unfortunately, Apple’s still only offering 5GB of free iCloud data on managed accounts, and it’s hard to think that any business should rely on Apple’s notoriously unreliable email platform.
Previously:
- Why In-App Purchases Don’t Work for the Enterprise
- Apple Business Essentials for Small Businesses
- Unlisted App Distribution
- Apple Business Essentials
- Privacy for Apple Employees
- Airline Apps and Business Chat
- Microsoft Office in the Mac App Store
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Yeah, they're *really* going to have to up their game if they want people to take their email service more seriously. It's a big jump and I doubt they can clear it, but at the very least they need more customisable spam filtering.
> The platform introduces Managed Apple Accounts with what Apple describes as "cryptographic separation" between personal and work data, allowing employees to use the same device for both purposes without commingling information.
19 years into the iPhone and 16 into the iPad, Apple keeps coming up with these contortions that are almost like a second user account — but not quite. See also Apple Classroom.
(Also… is this available for third-party MDMs?)
Unclear how much this is a bad design decision in iPhoneOS 1.0 vs. a policy unwillingness to just have regular accounts under the hood.
