AI Summaries of App Store Reviews
Filipe Espósito (October 2024, MacRumors):
As seen by 9to5Mac in an unlisted App Store article, Apple has developed a new system that will use all user reviews on the App Store to create a summary highlighting “the most common customer feedback” about each app. According to the article, the summaries will be updated every time new reviews are added.
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The idea is to make it easier for users to identify when an app doesn’t deliver what it promises in the App Store. Since these summaries will be auto-generated, Apple says developers will be able to report when they consider a summary to be “inaccurate.”
The best thing Apple could do with AI is detect when a customer is writing a support request into the App Store review box and prompt them to send it to the developer instead.
Starting in iOS 18.4 and iPadOS 18.4, people can see a new review summary on your App Store product page to more easily learn about apps and games at a glance. Generated using large language models (LLMs), each summary compiles highlights and key information from individual user reviews into a short paragraph. Summaries are refreshed at least once a week for apps and games with enough reviews to provide a summary. People can tap and hold the summary to report a problem, and developers can also use App Store Connect.
As part of a phased rollout, review summaries are currently available in English for a limited number of apps and games on the App Store in the United States. This feature will expand to all apps with a sufficient number of reviews in additional storefronts and languages over the course of the year.
Via Sarah Perez (MacRumors):
Apple is not the only tech giant to look to AI for analyzing reviews. Amazon introduced AI summaries for product reviews on its platform back in 2023. Google’s Gemini AI can also be used for product review summaries, as one developer tutorial explains. The company also added AI-powered review summaries in Google Maps last year.
Previously:
- Apple Intelligence News Notification Summaries
- App Store Refunds and Reviews
- App Store Ratings, Reviews, and Payments Hiccups
- Replying to App Store Reviews
- App Store Review Replies and Prompting API
