Apple TV+ in Amazon Prime Video
Amazon is adding Apple TV Plus to Prime Video, a move that could help bolster the iPhone maker’s languishing streaming service. Apple TV Plus will be available on Prime Video in the US later this month as a $9.99 monthly add-on — the same you’d otherwise pay directly to Apple. The difference now is that Apple TV Plus is being promoted directly to Amazon’s massive video subscriber base.
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For Amazon, Apple TV Plus joins over 100 streaming service add-ons already available through Prime Video Channels. It’s all part of the company’s plan to become a global “first-stop entertainment hub” according to Hopkins, a goal that Apple once had for Apple TV.
“We want to make Apple TV+ and its award-winning library of series and films from the world’s greatest storytellers available to as many viewers as possible,” said Eddy Cue, Apple’s senior VP of services, in a statement.
I wonder whether Apple will allow this within the Prime Video app on Apple TV or whether you’ll still have to use the TV app there.
Apple TV+ as a channel inside Amazon Prime Video is perfectly fine and sensible for Apple TV+, but it speaks volumes about how Prime Video is eating the TV app’s lunch as a streaming all-in-one aggregator.
Previously:
- Scaling Back Apple TV+ Content
- Amazon Prime Video Now Allows In-App Rentals and Purchases
- All the Streaming Video
- Amazon Prime Video Finally Available for Apple TV
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Imagine if even a fraction of the money and attention funneled into Apple TV+ had gone toward improving software quality. The world would be a better place. But instead we got Apple TV+. And Beats. And a failed car. And a failed VR headset. Siri still stuck in 2011. Apple ‘Intelligence’ that still hasn’t shipped and is years behind everyone else. Vanity projects and a string of misfires from Cook and Co. But hey, Ted Lasso, am I right?
$10/month still looks way too expensive considering the limited Apple TV+ catalog. Even more considering that some of the assets in the catalog end up being available on other platforms.
I want the opposite, I want to watch the tv shows I purchased on iTunes through Prime Video. Every single time I open the TV app anymore it pops a damn full screen takeover ad up at me. Every single time. TV+ has done more to lower Apple’s standards than anything I can remember.
