Tuesday, April 18, 2023

Angry Birds Company to Be Sold to Sega

Umar Shakir (via Hacker News):

Sega is reportedly close to buying Rovio Entertainment — the company that owns the Angry Birds mobile game franchise — for a whopping $1 billion, according to The Wall Street Journal.


The original game was a smash success in 2009, but the franchise has seemingly fallen off since its 2014 peak, when Rovio reported falling profits and layoffs.


Rovio watched as competitors like Candy Crush grew more and more, eating away interest in Angry Birds.


Recently, Rovio removed its original Angry Birds game from the Google Play Store, and it renamed the iOS version to Red’s First Flight. The move was done seemingly to move players over to its lucrative freemium sequels and obscure the buy once and play forever business model of the original game.

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