Monday, August 3, 2020

20 Years Ago: the PowerMac G4 Cube

Steven Levy:

He began by emphasizing that while the Cube was powerful, it was air-cooled. (Jobs hated fans. Hated them.) He demonstrated how it didn’t have a power switch, but could sense a wave of your hand to turn on the juice. He showed me how Apple had eliminated the tray that held CDs—with the Cube, you just hovered the disk over the slot and the machine inhaled it.


The Cube violated the wisdom of his product plan. It didn’t have the power features of the high-end Power Mac, like slots or huge storage. And it was way more expensive than the low-end iMac, even before you spent for a necessary separate display required of Cube owners. Knowing I was risking his ire, I asked him: Just who was going to buy this?


But here is something else about Jobs and the Cube that speaks not of failure but why he was a successful leader. Once it was clear that his Cube was a brick, he was quick to cut his losses and move on.

John Gruber:

“Apple Puts Power Mac G4 Cube on Ice” was a deft way of acknowledging that they swung and missed with the Cube without actually acknowledging anything other than what they say in the press release. Headlines matter.

John Gruber:

Why not pull a Steve Jobs on the App Store?


1 Comment RSS · Twitter

Óscar Morales Vivó

"Why not pull a Steve Jobs on the App Store?"

Because the App Store makes Apple billions, and any ethical improvement to it is likely to reduce the $$$ it makes. SAtSQ.

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