“Link in Bio” Is a Slow Knife
We don’t even notice it anymore — “link in bio”. It’s a pithy phrase, usually found on Instagram, which directs an audience to be aware that a pertinent web link can be found on that user’s profile. Its presence is so subtle, and so pervasive, that we barely even noticed it was an attempt to kill the web.
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With billions of people using the major social platforms, and the people who remember a pre-social-media web increasing in age while decreasing as cultural force on the internet, we’re rapidly losing fluency in what the internet could look like. We’re almost forgotten that links are powerful, and that restraining links through artificial scarcity is an absurdly coercive behavior.
