Tuesday, November 26, 2019

Trademarked Colors

Paul Kafasis:

Recently, I spotted a story about T-Mobile successfully forcing a company called Lemonade to change the color of their marketing materials in Germany. T-Mobile was able to do this because they own a trademark on the color magenta. I first learned of the rather ridiculous idea of trademarking a color many years ago, and since that time, I’ve kept a not-at-all comprehensive list of stories about this practice. Today, let’s take a look at just a few colors that companies have attempted to trademark, with varying degrees of success.


Worse, it seems T-Mobile isn’t even using the color they actually have trademarked, as evidenced by this graphic from the story[…]

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Samuel Herschbein

Imagine a world where Apple has a trademark for the color white.

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