Apple TV App for Amazon Fire TV
With a week to go before its TV service launches, Apple has brought the Apple TV app to Amazon’s streaming devices. The Apple TV app is now available on three different models of Fire TV devices — the Fire TV Stick 4K, the Fire TV Stick (2nd Gen), and the Fire TV Basic Edition — with support for more models coming soon.
The app will allow you to watch shows from Apple’s streaming service, Apple TV Plus, which will launch on November 1st. But it also has perks for non-subscribers: it’ll let you stream any movies or TV shows you’ve purchased through iTunes in the past, too. You can also watch new purchases and rentals through the app, but you’ll have to make those purchases through another device with iTunes on it. You can’t do it straight from the TV.
We are now in the timeline where Amazon doesn’t let you buy Kindle books through the Kindle app on iOS because they don’t want to give Apple 30% and Apple doesn’t let you buy content through the TV app on the Amazon Fire TV because they don’t want to give Amazon 30%.
Although there are probably also technical issues preventing Amazon from offering its whole Kindle catalog through In-App Purchase.
Previously:
- Apple’s Services Event
- Apple TV+
- iTunes Video and AirPlay on Samsung TVs
- Amazon Offering Apple Products
- Amazon Prime Video Finally Available for Apple TV
"Although there are probably also technical issues preventing Amazon from offering its whole Kindle catalog through In-App Purchase."
If Amazon was willing to give Apple 30% of Kindle ebook sales, there is exactly a 0% chance that Apple would not bend the IAP-only rule. Apple would let them have an Amazon-style app that sold ebooks in a heartbeat.