Monday, April 15, 2019

10 Years of MacStories

Federico Viticci:

I had a different idea for what I wanted MacStories to be in 2009. You see, as a newly-minted Apple aficionado from Viterbo, Italy, who had just discovered the world of Apple blogging, I was fascinated by websites such as MacRumors, TUAW, Daring Fireball, and Engadget. I primarily wanted to use my longtime passion for in-depth videogame reviews (which I used to read on EDGE and other magazines when I was younger) and bring that style to Mac and iPhone app reviews; at the same time, I also wanted to have a website that could cover news, share tutorials, and, why not, maybe in the future even report rumors. I wanted to do it all, even though I was just a 20-year old guy from Italy who’d never blogged in English before.


As MacStories was slowly growing and I was finding an audience for my in-depth app reviews, I increasingly felt lured by the promise of timely news coverage and rumors. I thought that if MacStories could report Apple news and rumors as quickly as other websites, I could accelerate the process of a bigger audience stumbling upon MacStories and then discovering what really made the website unique: in-depth app reviews and opinion pieces. At the time, the most important metric for me was page views (because MacStories was making money off traditional banner ads); therefore, my incentives were directly aligned with attracting the biggest possible audience. At the same time, I didn’t want to give up on the reason I started MacStories in the first place (writing in-depth reviews unlike anyone else), so I decided that I wanted to have my cake and eat it too. I was going to report news and rumors to attract a larger audience, and I was going to continue writing app reviews for a dedicated, loyal niche too.


At some point by the end of 2012, I made the decision that we were going to stop reporting rumors or leaks and that chasing news stories to be “first” was no longer going to be our priority. I decided that I wanted MacStories to go back to its roots by prioritizing original reporting, editorials, and reviews over rehashing information that other websites were covering better than MacStories anyway.

Previously: Congratulations.

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