Tuesday, June 27, 2017 [Tweets] [Favorites]

Google Will Stop Reading Your E-mails for Gmail Ads

Mark Bergen (via John Gruber, tweet, MacRumors):

Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from Google’s ad team, but from its cloud unit, which is angling to sign up more corporate customers.

[…]

Ads will continue to appear inside the free version of Gmail, as promoted messages. But instead of scanning a user’s email, the ads will now be targeted with other personal information Google already pulls from sources such as search and YouTube. Ads based on scanned email messages drew lawsuits and some of the most strident criticism the company faced in its early years, but offered marketers a much more targeted way to reach consumers.

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