Friday, May 12, 2017

Amazon Prime Video Coming to Apple TV

John Paczkowski:

Amazon’s Prime video app — long absent from Apple TV — is indeed headed to Apple’s diminutive set-top box. Apple plans to announce Amazon Prime video’s impending arrive to the Apple TV App Store during the keynote at its annual Worldwide Developers Conference (WWDC) on June 5 in San Jose, California.

[…]

As part of the arrangement between the two companies, Amazon — which stopped selling Apple TV devices two years ago, when it also banned Google’s Chromecast devices from its virtual shelves — will likely resume selling Apple’s set-top box.

I still find Amazon’s policy of not directly selling iPads weird.

Update (2017-10-27): John Voorhees:

As Amazon rolls out new products and apps, I’m left wondering where the hell is my Amazon Prime Video app for the Apple TV?

Update (2017-11-09): John Voorhees:

Wondering how long ago it was announced that Amazon Prime Video was coming to the Apple TV? @rmlewisuk has you covered. Spoiler: 157 days.

7 Comments RSS · Twitter

This has been strongly rumored for a month or two now, but my interest is solely on the concessions Apple gave up to get Amazon on the Apple TV.

Frankly, I don't see why Amazon would give in here, (they had lots of leverage), unless Apple is letting them sell/rent video commission-free. I've thought all along that was the only way Apple could get the app on their streamer box.

And if that is indeed the case, it raises, well, implications extending far beyond just Amazon... (Of course, Apple would first try to never reveal the terms, and if they do get revealed, would insist it was a one-off situation. But, still, it'd raise issues.)

"I still find Amazon’s policy of not directly selling iPads weird."

Huh. I was completely unaware of this. (Of course, you mean not selling iPads directly from Apple, but still selling iPads from 3rd party resellers.) Do you know if the timing of this coincided with the decision to not sell the Apple TV, or if it pre-dates that?

Also, a very quick check of Macs for sale on Amazon seems to indicate the exact same thing as with iPads. I clicked on 5 MacBooks and MacBooks Pro, and they're all coming from 3rd party resellers.

@Chucky I’m not sure, but my recollection is that it pre-dates that.

“Also, a very quick check of Macs for sale on Amazon seems to indicate the exact same thing as with iPads. I clicked on 5 MacBooks and MacBooks Pro, and they're all coming from 3rd party resellers.”
I have no proof, and a pretty shaky memory at this point, but it feels like that didn‘t use to be the case, that 5 or 10 years ago you could buy Macs from Amazon themselves, rather than just from third-parties.

@Smokey Yes, definitely.

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