Wednesday, September 28, 2016

Overcast Tries Ads

Marco Arment:

If any new patron-only features are widely demanded, I’ll be stuck with the year-one problem again. If not, they won’t bring in enough money. The latter is more likely: what most people want (and will pay for) is pretty well covered by Overcast’s current features.


Charging money only works in scarcity, but most kinds of software are no longer scarce, especially on iPhone. Whatever I charge money for, someone else can give away, and vice versa. For instance, most of my competitors now offer a dark theme at no additional charge, but if I give mine away without any other changes, I’ll go out of business.


The content industries figured out the solution a long time ago. If 97% of my users can’t or would rather not pay, but they spend substantial time in the app every day, the solution is probably ads.

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My bet is on audio ads in Overcast (added between and eventually inside podcasts) whenever he decides he really wants to monetize.

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