94% of App Store Revenue Comes From the Top 1%
Randy Nelson (via Ilja A. Iwas):
The most surprising takeaway from our analysis of U.S. App Store publishers is that the top 1 percent of those who monetize their apps accounted for 94 percent of the store’s revenue last quarter. That means approximately $1.34 billion of the estimated $1.43 billion in net revenue generated by the store during Q1 went to 623 publishers, the remaining 6 percent—approximately $85.8 million—was divided among the other 61,677 publishers whose apps are paid or feature in-app purchases.
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There were approximately 1.38 billion app downloads on the U.S. store in Q1, and approximately 966 million of those were generated by the top 1,270 publishers out of 127,000 we analyzed. The remaining 99 percent of publishers split the other 414 million downloads between them.
Previously: Over 70% of App Store Purchases Are for Games.
