Jeff Bezos on Decision Making
He first says Amazon is the best place in the world to fail because the company is willing to take big risks with the knowledge that 90% of them will fail.
But then he goes on to carefully distinguish two kinds of decision-making that affect how he thinks about risks.
Type 1 decisions are not reversible, and you have to be very careful making them.
Type 2 decisions are like walking through a door — if you don’t like the decision, you can always go back.
