Tuesday, April 12, 2016 [Tweets] [Favorites]

Jeff Bezos on Decision Making

Matt Rosoff:

He first says Amazon is the best place in the world to fail because the company is willing to take big risks with the knowledge that 90% of them will fail.

But then he goes on to carefully distinguish two kinds of decision-making that affect how he thinks about risks.

Type 1 decisions are not reversible, and you have to be very careful making them.

Type 2 decisions are like walking through a door — if you don’t like the decision, you can always go back.

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