Tuesday, August 18, 2015

Steve Jobs’s Interview With Red Herring, 1996

Steve Jobs (comments, via Brian Webster):

The old way to look at computing was as a straight line between the desktop and the enterprise, with the primary focus on improving desktop productivity. That world, as we all know, is owned by Microsoft. But the Web is changing all of that. One way to view the Web is as the ultimate direct-to-customer distribution channel.


Microsoft is busy trying to kill Netscape. And it has a certain track record of being successful at those kind of things. So I wouldn’t write off Microsoft right now. But all I am trying to say is that no one is going to make money by selling browsers. I do think a lot of people are going to make money off the pipes, but that ain’t us.


But, as we’ve been talking about, the new Web set-up is just like the mainframe computing model, where all the apps will run off the server, and these will mostly be custom apps. […] Now you are constrained with the UI [user interface], but a lot of apps can be written in constrained UI.


It takes your request, parses it in WebObjects, grabs all the data, and dynamically builds it into a Web page for you to browse. The way we set up the car financing feature is that it actually sends an OLE call to another Windows computer that launches an Excel spreadsheet that does the calculation for you, and then OLE messages the information back and shoves it onto the Web page.


Well, I love Apple. I hope they make it.

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