Opening the tube revealed a set of large Mac Pro posters and a sheet that reads:
It’s the computer we were insane to build. The one that turns conventional thinking on its head, then kicks the living $#&% out of it. We challenged all our assumptions. Abandoned our preconceptions. And blew away limitation after limitation. This is the new Mac Pro. It’s like no Mac we’ve created before. And we can’t wait to see what you create with it.
This juvenile, defensive, unfunny copy on the Mac Pro posters is positively upsetting. Between this and the Sotheby’s glitz-crap, it’s like all the middle-age insecurities of Apple management are leaking through in their products.
When I first saw this copy, I thought it was a parody. The product seems to actually be good, but it sounds like the writer didn’t believe this was self-evident. Rather than showing, it tells. You don’t need any expansion slots; move along. And, as with “Redmond, start your photocopiers,” I think it’s in poor taste.
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