Thursday, August 1, 2013

Making Money with In-App Purchases

Riccardo D’Antoni:

Making money with in-app purchases boils down to one question – why do we buy things?

I’ll give you a hint – it’s mostly about satisfying emotional and psychological needs. If you can understand how people think, you’ve got a leg up in your app – and that’s what this article is all about!

Or, if you’re using an app with IAP, you can see how you’re being manipulated.

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