Thursday, March 14, 2013 [Tweets] [Favorites]

The Future of Software Pricing

Kevin Hoctor:

I think everyone can agree that we won’t survive long as indie developers if we can only charge one or two dollars for our apps. I don’t even think $15 is enough unless you have an enormous audience. So what do we do? How do we compete with the “race to the bottom” inspired by the App Store? I don’t have all the answers, but I do have my opinions and I’m willing to back them up with evidence through my business actions.

The $50 Mac version of MoneyWell seemed like bargain to me after using QuickBooks. I’m not interested in the iOS version, but having one free bank account with an in-app purchase for more seems like a good idea.


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