Wednesday, February 3, 2010

No Reply Is Better Than No-Reply

Eoghan McCabe:

Given the crappy copy and links in the message, after a quick scan, it’s not difficult to miss a key line or two and be left thinking you can hit reply and continue the conversation. After all, they originally asked me to e-mail them, they just replied to my mail, they ask me to “write back”, speak in the first person and they sign with a staff member’s name. I typed “Hi Scott, there must be some confusion. There is no another e-mail add—” before I noticed the “cannot accept incoming e-mail” line.

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