Steve Jobs vs. Subscriptions
Gary Robinson, who recently released Goombah 0.501, thinks that Apple doesn’t (or perhaps shouldn’t) believe its “people want to own their music” rhetoric:
Overall there’s really no contest. Apple should get on the ball here if they want to maintain their lead. I love my iPod, but I found myself today considering getting a non-Apple portable player so that I could benefit from the advantages of a subscription service.
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Gary's updated his post.
Apple has done extensive marketing on this issue and their conclusion is that people really don't like the rental model. I don't see why we should doubt this. I know it matches my preferences. In addition, I would be very surprised if Apple didn't have software waiting in the wings to allow subscriptions if the market demands it. It is probably more of a licensing issue than a technical one.