MacBook Neo Sales
Mac just had its best launch week ever for first-time Mac customers. We love seeing the enthusiasm!
Apple also released MacBook Air models with the M5 chip and MacBook Pro models with M5 Pro and M5 Max chips last week, so it was a big week for new Macs, but the affordable MacBook Neo is likely driving the record number of first-time Mac buyers.
If you want a MacBook Neo, you may have to wait. In the U.S., MacBook Neo orders placed through Apple’s online store today are estimated to be delivered between April 6 and April 13.
Apple’s newly launched MacBook Neo, the company’s most affordable laptop ever, has become an immediate hit, selling out quickly and prompting the tech giant to double its production orders to a targeted 10 million units, according to supply chain sources.
[…]
Industry observers had previously projected MacBook Neo shipments of around 4.5–5 million units for 2026, but the current momentum and production ramp suggest significantly higher potential. The device’s ability to attract first-time Mac buyers while maintaining Apple’s signature build quality and ecosystem integration positions it as a potential game-changer in the affordable laptop space.
Apple tried this before… but it took 25 YEARS to finally nail the perfect price
12" iBook G3-G4 2001-06 $999❌
13" MacBook 2006–11 $999❌
13" MacBook Air 2008-17 $999❌
11" Macbook Air 2011–15 $899❌
13" M1 MacBook Air 2020-24 $999❌13" MacBook Neo 2026 $599✅
Previously:
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Also, the privacy first company keeping tabs on who's a first time buyer and everyone be like "Yeah, Apple are such champions of privacy"
@Michael Tsai: They could track what hardware is used to sign up for new iCloud accounts and that figure should be even more accurate than surveys, I think.
@Adrian They certainly could, but is there any reason to think they’re not collecting and reporting this stat the same way as in the past?
