AT&T Rethinks Its Position
Yesterday, AT&T launched a new brand campaign that introduces the theme of “Rethink Possible” and tries to do what few other companies—like Nike, Target and Apple—can, drop the name from the logo.
1 Comment RSS · Twitter
April 9, 2010 3:13 PM
There’s been a “Rethink” in San Francisco’s Powell Street station…wonder where AT&T got the idea, I know they’re regular customers for MUNI given they often have their own ads posted in the other stations.
It’s something along the lines of “Rethink What Matters” along with a load of signs suggesting things to rethink. I forgot the company that posted these, but I’m sure seeing these ads together would make for a pretty jarring experience.
