Friday, April 9, 2010

AT&T Rethinks Its Position

Armin Vit:

Yesterday, AT&T launched a new brand campaign that introduces the theme of “Rethink Possible” and tries to do what few other companies—like Nike, Target and Apple—can, drop the name from the logo.

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Sebastian Lewis

There’s been a “Rethink” in San Francisco’s Powell Street station…wonder where AT&T got the idea, I know they’re regular customers for MUNI given they often have their own ads posted in the other stations.

It’s something along the lines of “Rethink What Matters” along with a load of signs suggesting things to rethink. I forgot the company that posted these, but I’m sure seeing these ads together would make for a pretty jarring experience.

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