Spotting Fake Amazon Reviews
Have you ever seen some random product for sale that’s from some brand you’ve never heard of, and the company has no website—yet its widget has somehow garnered 15,000 five-star reviews since … last week? We sure have. This situation is likely the result of a compensated-review program. Such compensated reviews—orchestrated by businesses that cater to companies that want more public positive feedback—violate Amazon’s terms of use but are difficult to police.
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You have a few ways to suss out what may be a fake review. The easiest way is to use Fakespot. This site allows you to paste the link to any Amazon product and receive a score regarding the likelihood of fake reviews.
Previously: Amazon Sues Fake Review Site.
