Monday, May 16, 2016 [Tweets] [Favorites]

Spotting Fake Amazon Reviews

Lauren Dragan:

Have you ever seen some random product for sale that’s from some brand you’ve never heard of, and the company has no website—yet its widget has somehow garnered 15,000 five-star reviews since … last week? We sure have. This situation is likely the result of a compensated-review program. Such compensated reviews—orchestrated by businesses that cater to companies that want more public positive feedback—violate Amazon’s terms of use but are difficult to police.

[…]

You have a few ways to suss out what may be a fake review. The easiest way is to use Fakespot. This site allows you to paste the link to any Amazon product and receive a score regarding the likelihood of fake reviews.

Previously: Amazon Sues Fake Review Site.

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