Apple Music’s New Look
In a YouTube video shared today, Apple said the new Apple Music visuals were “made by sound.” More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple Music brand elements were placed behind the vibrating water, resulting in a new liquid-inspired look.
The approach draws on Apple’s wider design direction, particularly Liquid Glass, the translucent design language introduced across its software in 2025.
The redesign includes Apple Music’s typography. A new wordmark pairs the recognisable Apple symbol with a customised version of Apple’s own typeface, SF Pro. Bold, lowercase lettering gives the service a youthful energy, while a reworked musical note icon takes its shape from the forms captured during filming.
The project reportedly took months of experimentation with sound, materials and moving image.
“We spent a billion dollars to build a room where we splash in the water while smoking weed for a couple years, and came up with a plain black and white Apple Music icon. And oh yeah new font.”
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The icon teased in the video may have been made by sound, but the new Music icon in my dock clearly was made in total silence about five seconds after the song ended. Just hilariously plain on its own terms and triply so after what that hype video showed off.
> The project reportedly took months of experimentation with sound, materials and moving image.
Not a big fan of the animations of the application icon in the video. It's really difficult to watch it. And the static logo is mediocre- .
I generally deplore the achromatization of interfaces — and society — but that dull pink was soulless and the overly rounded note was soulless and the app's navigation is soulless, so it looks good enough and honest to me. Nice upgrade, genuinely.
