Instagram Charging for Links
Meta:
If you subscribe to a Meta One plan, you can add links to a set number of posts and reels each month based on your plan:
- Meta One Advanced plan: up to 4 posts and 4 reels with links per month
- Meta One Expert plan: up to 8 posts and 8 reels with links per month
- Meta One Max plan: up to 12 posts and 12 reels with links per month
Via Nick Heer:
Instagram has never supported links of any kind in individual posts, so that is a new feature with two links per month permitted for free, and more enabled by this pricey subscription — starting at $50 USD per month for four posts per month containing external links. But links in Reels have been commonplace for years. Meta is now gating that, too; and there is more.
[…]
Meta seems to have two objectives here: to take a cut from businesses that use Meta’s services as a referral source more generally, and — more specifically — to capture some of the money made by influencers.
Requiring login, removing RSS, discouraging links. Things are not looking good for the open Web.
Previously:
- Reddit to Remove RSS
- Twitter Now Requires Logging In
- “Link in Bio” Is Apparently a Billion-Dollar Business
- “Link in Bio” Is a Slow Knife
