1Password’s Price Hike
1Password has announced that prices for its popular password manager will increase for renewals made on or after 27 March 2026. In an email to users, the company said that 1Password Individual will increase from $35.88 per year ($2.99 per month, paid annually) to $47.88 per year ($3.99 per month), and that 1Password Families would increase from $59.88 per year ($5.99 per month) to $71.88 per year ($6.99 per month).
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Annoyingly, 1Password referred to the price increase as an “update,” as in “We’re updating the cost of your subscription,” and “we’re updating pricing for Family plans.”
Over the years, 1Password has really diverged from what I’m looking for, but if you need what it offers the new price doesn’t seem crazy. However, it is off-putting to see the increase described as an “update.” (Simplenote used the same language last year to announce that it was going into maintenance mode.) Big picture, Apple Passwords is free and more than enough for most users, so it’s not surprising that the price of what has become a more niche solution would go up. I wonder how much additional revenue this will bring in vs. the number of of unsubscriptions it causes as the announcement jolts some customers into realizing that they no longer need it.
We can debate how well the two apps implement those features, but neither is seriously problematic. 1Password justifies its price with its significantly larger compatibility matrix and feature set, including[…]
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After all that, 1Password sent another email today, apologizing for the first one because we had signed up for the Families Launch Special Plan, a legacy pricing tier that is apparently locked in for life. I hadn’t remembered that, but presumably someone did. So I’m happy—I get to keep using all the 1Password features without paying more.
See also: Mac Power Users and Scott.
Previously:
- 2025 Six Colors Apple Report Card
- 1Password Browser Extension Code Injection
- Password Manager Browser Extension Clickjacking
- Passkeys Credential Exchange
- 1Password.co Tracking Links
- 1Password to Add Telemetry
- PasswordWallet 4.8.13 for Mac
- 1Password 8 for Mac
3 Comments RSS · Twitter · Mastodon
I agree, the price still isn’t too bad. The main thing that keeps me with 1Password is the secondary key (secret key) it uses. I think this additional layer is important. I wish other password managers would implement the same system.
I don't understand why KeePass doesn't get more widespread support. It's a shame that the main branch is Windows only and the ports are hit or miss.
But I suppose I do understand as so few people understand or care about password managers in the first place.
This just seems to be another aspect to the secret war for identity on the internet. It's hard to make a business out of it, but it's the right thing to do in concept.
It would be nice if the operating system vendors would make a good faith effort instead of using it as yet another opportunity for lock-in.
When I got this email, I sighed and figured it was time to move on to Proton or Apple Passwords. But my plan is only going up a dollar a month. While I'm not thrilled that 1Password has gone from scrappy indie AgileBits to 1Password, the enterprise company with an Electron app, that's a pretty tiny increase these days.
