Jeremy Provost:
When you search for Morpho, the App Store automatically flips you over to iPhone & iPad Apps, even though there’s a perfectly good Mac app that matches the search.
To add insult to injury, searching for Morpho on the iPhone or iPad App Store does show our app first. But specifically because we’ve built a Mac app, our app doesn’t show up in the list of iPhone & iPad Apps on the Mac App Store. For being a good platform-citizen, we’ve been rendered virtually invisible in search.
I’ve seen this happen with several apps, including Morpho.
I don’t know when this changed, but now it makes sense why 2025 was our worst year for Morpho downloads on the Mac.
If the Mac App Store can’t be bothered to promote, you know, actual Mac apps, then I don’t know what the point is for developers or customers.
Jeremy Provost:
I tried it again, and it’s true: searching for Morpho now defaults to Mac Apps.
I wish I knew why this happened, why it’s working now, and whether it’s truly fixed or could happen again.
Jeremy Provost:
Here’s a report on Reddit that the same thing is happening for another app, but only in certain countries.
Ultimately, it seems that with the launch of Morpho Converter 3.0 there were enough searches or downloads to “upgrade” it to defaulting to Mac Apps.
Previously:
Bug Mac Mac App Store macOS Tahoe 26 Search
Tony Arnold:
The attention to detail in Apple’s App Store app is just… not there. I draw your attention to the “Available on” subtitles below each app in the grid — they’re inconsistently truncated, some not even indicating that they are truncated.
The spacing and padding also seems to be “best efforts” (check the device icons).
I want to be kind, but this design and experience feels like a lot of “good enough, ship it”.
Matt Godden:
The strongest impression I have from everything Apple has done, since the era of introducing Catalyst and SwiftUI, is they are trying to create “design systems” that remove the need for a designer, and remove the need for design tool skills on the part of developers. For example, the sheer number of UIs that seem to just use standard (SF Symbols?) UI icons, where previously they would have rolled their own.
These broken edges are where the designers are already out of the loop.
Previously:
Design Mac Mac App Store macOS Tahoe 26
Jeff Johnson (Mastodon):
Hot on the heels of my previous blog post My collected App Store critiques, I have yet another critique. It’s undoubtedly old news to many people, my critique coming years too late, but in my defense, I almost never shop for apps in the App Store. Rather, I merely download apps in the App Store that I already discovered outside the App Store, the old-fashioned way: recommendations from trusted friends, associates, and experts.
[…]
When I shop in physical retail stores, all of the products are upfront paid and have listed prices that I can compare. The same is mostly true of online retail stores too.
[…]
One thing that drives me nuts about the In-App Purchase business model is that it creates massive customer confusion. How do you know in advance exactly how much the app costs, what exactly you’re getting for the price, and what functionality, if any, is free? And if you’re confused about any of these things, then how can you possibly comparison shop between various apps in the App Store?
[…]
I can’t make much sense of the list of In-App Purchases, which appears to include multiple conflicting prices for the same thing, and doesn’t explain what SnoreLab Premium gives you.
Even on the Mac, you can’t open multiple windows to compare two apps side-by-side. Nor can you select text to copy and paste it as you collect notes about your app research.
In my opinion, the App Store has the opposite design: not to protect users but to perplex them, making the otherwise simple process of purchasing a product an unholy mess, reducing Apple users to helpless and hapless victims of greedy developers—including Apple, a financial beneficiary of all App Store IAP—who deliberately misdirect and mislead with cunning bait-and-switch schemes to pump the maximum amount of money out of consumers. The goal is to get you hooked first, invested in the app with your time and effort before you realize how much money you have to invest.
Nick Heer:
Apple utterly buries this information on individual app listings. To get even a vague idea of how much an app is going to cost, a user must scroll all the way past screenshots, the app’s description, ratings and reviews, the changelog, the privacy card, and the accessibility features — all the way down to a boring-looking table that contains the seller, the app’s size, the category, the compatibility, supported languages, the age rating, and only then is there a listing for “In-App Purchases”. And, if they exist, a user must still tap on the cell to find the list of options and their associated cost.
Cory Birdsong:
You mention the lack of app reviews on the web - that is also partially Apple’s fault. They shut down their affiliate link program in 2018, which was a reliable way to make money reviewing apps.
I assume it hit editorial coverage of non-game software the same way. The Sweet Setup had Wirecutter-style roundups/reviews for apps, and now it’s selling productivity courses.
Daniel Gomes:
I really miss app reviews. Really miss them. It was enjoyable to discover new software by reading reviews that popped up in my RSS.
In fact that is how most of us actually found apps before social media days. That applies to Mac apps but also iOS apps.
We really, really need good trusted software reviews. That should also make life harder for the fly by night and scam apps…
dxzdb:
These multiple prices are a huge pet peeve of mine. I believe if you ever put your app on sale - AppStoreConnect keeps every price and what you called it forever. Also if you use a name longer than 26 characters it’s going to truncate and the differentiating text may never be seen by customers.🤦♂️
Jeff Johnson:
I understand people who defend the CONCEPT of a vendor-locked software platform.
The problem is that Apple’s IMPLEMENTATION of a vendor-locked software platform is deplorable, the worst in so many ways, not only for developers but also for users.
[…]
In 2026, more than 17 years since the App Store opened, you cannot claim with any plausibility or honesty that Apple is even TRYING to improve or put forth a good-faith, reasonable effort in maintaining the App Store.
Previously:
App Store Dark Patterns Design In-App Purchase iOS iOS 26 Mac Mac App Store macOS Tahoe 26
