Apple: The First 50 Years (Forthcoming)
David Pogue (tweet):
In time for Apple’s 50th anniversary, “CBS Sunday Morning” correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, one of the most valuable companies in the world.
The 600-page book features 360 full-color photos, new facts that correct the record and illuminate Apple’s subversive culture, and 150 fresh interviews with the legendary figures who shaped Apple into what it is today.
We have to wait until March, but I bet it’s going to be great.
Previously:
- Microsoft at 50
- Steve Jobs: Objects of Our Life
- The Mac at 40
- Celebrating Steve Jobs
- Steve Jobs Stories
- An Oral History of Apple’s Infinite Loop
- Walter Isaacson’s ‘Steve Jobs’
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> 150 fresh interviews with the legendary figures who shaped Apple into what it is today.
This sentence is oddly worded to me, given that there's obviously (at least) one massive hole in the group of "legendary figures" that were interviewed. "with some of", maybe? Idk.
There's also not 150 legendary figures at Apple.
Three at a stretch.
And this coming from the most dad company bar Microsoft is rich "Apple’s subversive culture"
If this book covers all 50 years there were a lot of legends. Most of that is likely to be "newly discovered".
It likely won't focus much on Jobs ironically as for many people today he's not actually the first thing people think of when they think of Apple anymore.
Remember most of Pogue's Apple coverage is beginner books and tech articles for mainstream publications.
