Zelle Is Shutting Down Payments via Its App
When Zelle first launched, we also created a standalone Zelle-branded app for consumers whose banks or credit unions had not yet joined the network. With the strong growth of adoption by banks and credit unions, we now see just ~2% of transactions on the standalone app.
As a result of our growth, and because most people are now using Zelle in their financial institution’s mobile app or website, we are making a change to the Zelle standalone app.
This all makes sense, I suppose. I never even knew that Zelle had an app; I just use it through my bank’s app. But I find it amusing that they won’t directly say they’re shutting down the app.
- “We’re evolving how consumers send money with Zelle®”
- “we are making a change to our Zelle standalone app”
- “we will be phasing out the ability to enroll and transact within the standalone app”
So then what can you still do with it? It’s being repurposed to display “consumer education about scams and fraud and provide a list of the more than 2,200 banks and credit unions that offer Zelle.”
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I used the Zelle app back in the day, since my bank’s app didn’t support it. I was sad when my bank’s app did add Zelle because you were forced to use it, and Zelle’s app was better.
Thanks for the post, I will now just delete the old app rather than hoping I can use it again some day.
I think this kind of Newspeak is a big part of what's contributing to our collective anxiety. No one speaks plainly anymore. You always have to read between the lines to decipher the true meaning.
