Wednesday, February 14, 2024

The iMessage Halo Effect

John Siracusa:

The iMessage service is not so good that it makes the iPhone more attractive to customers. It’s the iPhone that makes iMessage attractive. The iPhone gives iMessage its cachet, not the other way around.


Today, it still feels like the iPhone is carrying iMessage. Anecdotally, both my teenage children have iPhones, but their group chats with their friends take place in WhatsApp.


Apple has little to lose by expanding iMessage to other platforms, and there still may be something to be gained (even if it’s just making mixed Android/iPhone conversations in Messages a bit more smooth).


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What an interesting take. I've never thought of it like that. bravo

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