Tuesday, December 6, 2022

Smaller App Store Pricing Increments

Apple (Hacker News, MacRumors):

Under the updated App Store pricing system, all developers will have the ability to select from 900 price points, which is nearly 10 times the number of price points previously available for most apps. This includes 600 new price points to choose from, with an additional 100 higher price points available upon request. To provide developers around the world with even more flexibility, price points — which will start as low as $0.29 and, upon request, go up to $10,000 — will offer an enhanced selection of price points, increasing incrementally across price ranges (for example, every $0.10 up to $10; every $0.50 between $10 and $50; etc.).


In each of the App Store’s 175 storefronts, developers will be able to leverage additional pricing conventions, including those that begin with two repeating digits (e.g., ₩110,000), and will be able to price products beyond $0.99 or €X.99 endings to incorporate rounded price endings (e.g., X.00 or X.90), which are particularly useful for managing bundles and annual plans.


Today’s enhancements expand upon these capabilities, allowing developers to keep their local currency constant in any storefront of their choice, even as foreign exchange and taxes fluctuate.

This sounds great, although it will be interesting to see what the new lower tiers like $0.29 will be used for.


See also: Slashdot.

Update (2022-12-14): Dave Mark:

From Apple’s original App Store developer class action settlement announcement[…]

Damien Petrilli:

Actually I think the small price tier could be very interesting.

Instead of giving a free trial, you could now propose a very low tier weekly subscription.


Update (2023-03-10): Apple (MacRumors):

Starting today, these upgrades and new prices are now available for all app and in‑app purchase types, including paid apps and one‑time in‑app purchases.

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Sticker packs.

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