Archive for August 5, 2022

Friday, August 5, 2022

Dropbox Branding and App Store SEO Shenanigans

John Gruber:

I quickly determined that this was just the regular Dropbox app. Dropbox has simply renamed it to include “Cloud Photo Storage” in the name for SEO purposes. This apparently works so well, at the moment, that some apps are putting these descriptions before the actual name of the app in their App Store listings. App Store entrepreneur Jake Mor explicitly recommends this in a long Twitter thread delineating his current recommendations for App Store success[…]


The App Store should discourage SEO nonsense like keyword spamming, not reward it.

See also: Appfigures.

Update (2022-08-08): Greg Hurrell:

What is the point of living trapped in a walled garden if it is full of weeds?

Update (2022-08-29): Ariel Michaeli:

Indicating what the app does in its name is how you teach people who may not recognize the brand name about its benefits. That’s not keyword stuffing, that’s just business.


In first place we have Google Photos, which isn’t getting the most new ratings of the top 5, but is the only app to somewhat target this keyword. It has both parts of the keyword in its subtitle, which isn’t super strong, but… no other app targets the keyword in the name, which is why Google wins here.

That’s also why Dropbox wanted it…


App Store Optimization isn’t a way to game the algorithm but rather a way to help it. And, the algorithm needs it because it can’t just guess which apps are relevant and popular. Not without some help.

DuckDuckGo Increases Protection From Microsoft Trackers

José Adorno:

Starting next week, DuckDuckGo will expand the third-party tracking scripts it blocks from loading on websites to include scripts from Microsoft. This update applies to the iOS and Android apps and browser extensions with beta apps to follow in the coming month.


DuckDuckGo will also offer a new help page that offers a “comprehensive explanation of all the web tracking protections” the browser provides across platforms.


Apple’s People Team

Matt Drange:

In responding to a shareholder proposal for Apple to assess potential risk associated with using NDAs “in the context of harassment, discrimination, and other unlawful acts,” Apple told the SEC that its “policy is to not use such clauses.” As a result, attorneys for Apple argued the company had already addressed the concerns of activist shareholders.

Citing her own experience receiving NDAs from Apple, Scarlett filed a whistleblower complaint with the SEC on October 25. The complaint, which Insider has reviewed, details what Scarlett says are “false statements or misleading statements” by Apple to the agency.

Scarlett included a copy of the settlement agreement Apple offered her in her SEC complaint, describing how the company included a “statement I was allowed to say about my leaving the company being a personal decision, rather than fleeing a hostile work environment[…]

Patrick McGee:

Mohr previously had a bad experience with human resources—known internally as Apple’s People group—when another colleague had broken into her accounts and harassed her, leading her to file a police report. HR didn’t listen well or help in any way, she says, so this time she didn’t bother.


In interviews with 15 female Apple employees, both current and former, the Financial Times has found that Mohr’s frustrating experience with the People group has echoes across at least seven Apple departments spanning six US states.


The accounts collected by the FT paint a portrait of a People team that acts less like a safe place for employees to go with complaints and more like a risk mitigation unit that protects bad managers.


Insiders say it’s a matter of priorities. Apple “is so singularly obsessed about making the best products, that there are blinders to everything else,” says Chris Deaver, an HR business partner at Apple from 2015 to 2019.

That familiar line is going to have a different ring the next time Tim Cook says it.

Dan Luu:

Every time I’ve taken a job because I let someone convince me that some horrible thing has gotten much better, I’ve regretted it, even though things had really improved a lot.

The problem is, they generally had no external frame of reference, so much better was still quite bad.


AMD vs. Intel

Dan Luu:

Looks like AMD passed Intel in market cap last Friday, after being fairly close for quite a while.

The majority of comments I’ve seen are betting on AMD, but I’d bet, at even odds, ten years from today, the 1-month trailing average market cap of Intel is higher than AMD’s.


I think Intel will be ok if it can recover to 2010-levels of dysfunction while it’s much larger than AMD in revenue/scale.

Ben Thompson:

While there are a host of reasons why TSMC took the performance crown from Intel over the last five years, a major factor is scale: TSMC was making so many chips that it had the money and motivation to invest in Moore’s Law.

The most important decision was shifting to extreme ultraviolet lithography at a time when Intel thought it was much too expensive and difficult to implement; TSMC, backed by Apple’s commitment to buy the best chips it could make, committed to EUV in 2014, and delivered the first EUV-derived chips in 2019 for the iPhone.


Time will tell if the CHIPS Act achieves its intended goals; the final version did, as I hoped, explicitly limit investment by recipients in China, which is already leading chip makers to rethink their investments. That this is warping the chip market is, in fact, the point: the structure of technology drives inexorably towards the most economically efficient outcomes, but the ultimate end state will increasingly be a matter of politics.

See also: Dithering.