Thursday, August 26, 2021 [Tweets] [Favorites]

Apple News Partner Program

Apple:

The News Partner Program is designed for subscription news publications that provide their content to Apple News in Apple News Format (ANF). ANF enables an exceptional reading experience on Apple News and unlocks the full benefit of the platform for publishers, and empowers publishers to create brand-forward stories, immersive issues, and audio stories, with designs that scale seamlessly across Apple devices. ANF also supports advertising, and publishers keep 100 percent of the revenue from advertising they sell within Apple News. To support publishers who optimize more of their content in ANF, Apple News is offering a commission rate of 15 percent on qualifying in-app purchase subscriptions from day one.

[…]

Participants must maintain a robust Apple News channel in Australia, Canada, the United States, and the United Kingdom, and publish all content to that channel in ANF.

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The primary function of a publisher app must be to deliver original, professionally authored news content.

Benjamin Mayo:

Apple already offers all developers the chance to collect 85% commission on subscriptions for subscriptions that last more than one year. The commission is also set at 85% for apps that qualify for the Small Business Program, which take in less than $1 million in annual revenue.

[…]

At a high level, the News Partner Program is similar to the terms for the Video Partner Program, which was established last year. However, in the latter case, premium video apps are allowed to use their own existing payment methods on file. For news, it seems Apple is still requiring use of In-App Purchase unilaterally.

Steve Troughton-Smith:

Bribing developers to prop up a failing arm of Apple’s services division after decimating web ad revenue so they have no other choice

Previously:

1 Comment

Steve Troughton-Smith continued to be spot on with Apple. Very rare on the internet.

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