Thursday, January 28, 2021 [Tweets] [Favorites]

Facebook May Sue Over App Tracking Transparency

Juli Clover:

Facebook today shared its earnings for the fourth quarter of 2020, and Facebook CEO Mark Zuckerberg’s opening remarks were focused on Apple’s upcoming anti-tracking privacy changes that will impact the advertising industry and companies like Facebook that rely heavily on online advertising.

As highlighted by The Washington Post, Zuckerberg claimed that Apple is changing its privacy policy not to help people, but to further its own interests.

Apple:

Late last year, to give you additional time to prepare, we had temporarily deferred the requirement to use AppTrackingTransparency when requesting permission to track users and access device advertising identifiers. This requirement now goes into effect starting with the upcoming beta update, and will roll out to everyone in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14.

Chance Miller (Hacker News):

Facebook is reportedly planning to take its long-running battle with Apple to the courts. The Information reports that Facebook has been working with outside legal counsel to prepare an antitrust lawsuit against Apple alleging that the company “abused its power in the smartphone market by forcing app developers to abide by App Store rules that Apple’s own apps don’t have to follow.”

[…]

The report cautions, however, that Facebook might not end up filing the antitrust lawsuit against Apple. In fact, Facebook executives are said to be “facing internal resistance” from employees about the gearing up against Apple.

Previously:

Update (2021-02-05): Sara Fischer (via Hacker News):

Facebook is testing a notification that notifies Apple iOS users about ways the tech giant uses their data to target personalized ads to them.

1 Comment

alleging that the company “abused its power in the smartphone market by forcing app developers to abide by App Store rules that Apple’s own apps don’t have to follow.”

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