Tuesday, January 26, 2021 [Tweets] [Favorites]

The Business of MKBHD

Marques Brownlee:

I still edit 99 percent of everything. I have the motion graphics artist and cinematographer, Vinh and Brandon, who will just go in on eight hours of editing for the first seven seconds of the intros and fun stuff like that. But I’m 99 percent of the edit, I’m writing everything, and I think at the end of the day, it’s still my face and it’s still my presentation of my ideas.

[…]

There’s the ads that are built into YouTube through the AdSense program. That’s one version of it. You don’t really get to control those ads, but you can still have banner ads, you can have pre-rolls, mid-roll video ads, things like that. And there’s a whole ecosystem there where you try to find a balancing act between how many ads do you place? Do you put mid-rolls in your videos or not?

But then there’s also the integrations that you do control, which can be inside the videos. Sometimes it’s a pre-roll, you say “this video is sponsored by...” You have an integrated section inside of a video or a post-roll. You get control over that, which is often very beneficial because that’s way better targeting for the company who’s trying to talk to somebody. And then there’s all kinds of other alternate ways that YouTube channels make money. For example, we have a merch store.

1 Comment

This is a fantastic interview.

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